International CX management firm Assist Digital has acquired world-leading consultancy IG Group UK Ltd.

In a move which positions the company favourably in the rapidly growing global Digital Transformation market, Assist Digital is looking to widen its skills base and strengthen its presence in the UK and wider European markets.

With its headquarters in Italy, and a presence in France and Germany, Assist Digital plans to take advantage of IG Group’s impressive client portfolio of leading global brands. IG Group’s expertise spans a broad range of complementary capabilities, including an accomplished data analytics department, extensive business transformation experience, and a contemporary CX practice.

The purchase follows the recent acquisition by Assist Digital of French UX design company Attoma.

Speaking of the company’s latest acquisition decision, Enrico Donati, Co-Founder and Executive Chairman of Assist Digital, said: “Our focus as a company is on the whole Customer Experience management process. The complexity of today’s digital and multichannel reality requires ever greater design capabilities to offer customers simple, effective and intuitive solutions. The IG Group’s significant global customer base, knowledge and strength in analytics gels perfectly with our existing skill sets.”

Matthew Ellis, Managing Director of The IG Group UK Ltd, added: “This is a defining moment for our company and one we’ve been building towards for the past decade, which has seen us focus on enabling clients to make strategic sense of their data.

“This exciting acquisition enables us to make our proposition even more tangible and current, helping clients to realise the potential of their organisation. It clearly strengthens both companies and provides the springboard we need to move to the next level and dominate the market still further.”

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