The Disruptive Business Model category of the UK Business Awards is one of the most hotly contested of the day, and online marketing platform indaHash have been named winners for 2017.

It has been a fast rise to success for indaHash, which since 2016 has managed social media campaigns for some of the planet’s biggest brands, including Coca-Cola, Nestle, and McDonalds.

Their app allows social media users to participate directly in the campaigns of their personal favourite brands.

They were awarded Gold in the Disruptive Business Model category ahead of Silver winners e-Careers.

An elated Joanna Pawluk, indaHash’s Chief Growth Officer, told CXM following the Wembley event about the firm’s meteoric growth.

“The award is a real testament to the hard work of the entire indaHash family who have helped us to grow from six people to 130 in seven global offices, operating in over 70 markets worldwide in less than two years. Innovation is in our company DNA with new products, services and technology designed to help bring clarity, consistency and quality to the influencer marketing world.

We’re particularly proud of our success in the UK, partnering with ClearChannel to bring influencer generated content to Digital Out of Home and working with some of the biggest brands in the country like Morrisons, Laughing Cow, Schwartz, and L’Oreal.”

Speaking of what lies ahead for the company, Joanna added:

“Our recent ICO and launch of IDH Coin offers a universal cryptocurrency for social media influencers, their audiences and brands with the goal of being the world standard for all influencer marketing activity. We are delighted to be recognised for our success and innovation as a business.”

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