Infographic: The Evolution of In-Store Customer Experience from 1800 to 2050

March 22, 20174min

A new study that analyses the history of in-store customer experience and anticipates how the store of the future will look has been released. Carried out by Mood Media, global leader in elevating customer experience, the research highlights retail innovations that represent key milestones in the evolution of the customer experience from the 19th century through to the present day and beyond.

The team analysed eight historical periods, going from 1800 to 2050, identifying and observing different indicators of customer experience in each era: store format, atmosphere, services offered to customers, shop windows and payment methods. Four key lessons could be drawn from the analysis:

Emotion as the core vector of the customer experience: this goes back to the 18th century with the creation of the first commercial galleries in France, Italy and the UK. In the 19th century, the movement grew with the advent of department stores. With their size, broad choice of products and technological innovation of their time (electricity), they succeeded in revolutionising the consumer journey, laying the foundations of modern commerce.

Sensorial marketing started developing in the ‘20s with the first recorded backgound music. In 1970 we witnessed the advent of shop windows. The brands of tomorrow will be able to measure emotional data, referred to as “feel data”.

Personalisation: Customisation applies to all criteria of the customer experience (store format, services, products or customer relationship). This is a trend that intensified with the development of geolocalisation, the arrival of 3D printing and augmented reality. Personalised prices will soon follow – could this be the end of standard pricing?

Experience vs flows management: at the beginning of the 20th century, customers became more autonomous, due to different factors, such as price tags and changing rooms. Grocery stores started developing their strategy around the management of flows, while retailers started focusing on the concept of pleasure and experience.

Stores as life environments: Will physical stores still need to exist when customers may be able to see products via augmented reality or even 3D print them at home? Is there a point in keeping brick and mortar shops open? The history of the customer experience shows that physical stores have become part of our lives, where we go to discover, be inspired and socialise. Additionally, time is a factor that still needs to be considered. Even when deliveries are made by drones, or products can be printed at home, nothing will be faster than choosing, testing, trying and buying an item.

Interesting Links:


Mood Media Corporation

Mood Media Corporation

Mood is the global leader in Elevating Customer Experience through the right combination of sight, sound, scent, systems and social mobile technologies. With more than 500,000 active client locations around the globe, we consult and serve businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Advertising and Guest/Sponsored posts:
jovana@cxm.co.uk

For Masterclass enquiries:
danilo@cxm.co.uk
Tel: +44 20 86386491

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter


male enhancement: roman online pharmacy 100mg viagra how long does it last staxyn doses what do desire means viagra substitute over the counter clear muscle gnc best penis pills power x male enhancement stretch your dick medicines for how to tell how big your penis will be electric sex toys for men natural ways to increase penis penile tissue growth best enlargement pills enhance male pleasure can i buy androzene at walmart what is penis enlargement herbs that improve blood circulation sizegenetics penis extender one simple trick to cure ed how to make your dick wider what happens if you never have sex sexual fruits how to build sexual stamina best male vitality supplements common vasodilators erectile dysfunction cure exercise age inhancer fast acting sex pills erection enhancements 10 pill white

weight loss: weight loss surgery san antonio 50 day water fast weight loss results hypnosis for weight loss cost quick weight loss prices kaitlyn smith weight loss how much green tea for weight loss weight loss fruit smoothies recipes weight loss cleanses recipes weight loss 2 months deep breathing for weight loss weight loss and hair loss symptoms pills that boost metabolism vive medical weight loss numia diet pills ebay nathan fillion weight loss 2019 where to get b12 shots for weight loss best diet for male weight loss cirrhosis weight loss really good weight loss pills natural diet for weight loss redux weight loss pills keto pills and apple cider vinegar fastest weight loss without pills diet pills hypothyroid water pills and weight loss quickly provitalize weight loss review infinity bee pollen weight loss pills guarantee weight loss pill saba diet pills best pills to lose weight gnc quick weight loss center online ej johnson weight loss

cbd oil: what does cbd vape juice do cbd oil in the workplace how many mg cbd for pain cbd production thoughtcloud cbd reviews age requirement for cbd cbd edibles green roads density of cbd oil clearly edibles cbd re means regarding canna oil uses cbd latte heavy r illegal site lord jones cbd lotion soigne properties autophagy assay pill id by picture cbd oil storage chest pain power point cbd cure for cancer has any cannabis oil supplement is cbd oil really the new miracle cure cbd honey sticks is cbd oil illegal in utah best cbd isolate oil hemp cbd oil vs weed cbd oil cbd oil and neurological disorders cbd snooze oil cbd oil safe avma cbd oil in pets does cbd show up on a hair follicle test

vape: micro vape thc vape cartridges best salt vape mod the vapor studio vape ware what is the best tank for a voopoo drag mini select vape pen reviews cheap vapor cigarettes starter kit bypass mode online thc vape oil nike vapor strike football uwell crown o ring diagram vapor cigarette brands portable weed vape sunvapor ecig what is a mechanical box mod volcano ecigs coupon e vaporizer mod cheap 100ml vape juice juul wont draw vaping michigan mercurial vapor x safe vaping chart vaporesso luxe update smok homepage valyrian tank by uwell pulse bf 80w box mod smok mag reddit what coils do i use for a voopoo mojo apx wax vape voopoo drag purple jade resin fish p box mod