January Blues Fail to Deter Online Shoppers

February 20, 20183min

Online retail sales were up 13.9 percent year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

With rainfall above average in January, and the lowest January high street footfall recorded in five years, consumers turned to online shopping. Even the expected post-Christmas month-on-month decline in sales from December to January, which came in at -20.4 percent, was less than the five year average of -24.1 percent.

With January sales still an important market stimulus, the electricals sector performed well relative to recent trends, growing +4.4 percent YoY. Its performance sits starkly against last year’s 12 month average (Jan 17 – Dec 17) of -3.0 percent YoY and January 2017’s YoY growth figure of -8.5 percent.

Similarly, sales growth for the clothing sector was up +16.8 percent YoY, its strongest January growth since 2013. Footwear, menswear, and womenswear growth were broadly in line with the five year average, with YoY growth of +13.3 percent, +10.4 percent, and +6.9 percent respectively.

This solid start to the year was secured in spite of a dip in the overall market conversion rate to +4.3 percent from +4.5 percent last year, continuing the decreasing trend as customers browse more before purchasing. Sales via smartphones are also increasing at a lower rate than last year, at +39.3 percent YoY in January, while growth through tablets suffered a decrease in YoY growth of -10.0 percent.

Justin Opie, managing director of IMRG said:

“14 percent growth for January represents a strong start to the year, arguably even surprisingly so. The economic climate remains challenging, with inflation remaining at 3 percent and an interest rate rise anticipated over the next few months. The impact on retail was very apparent in January, with several very large retailers announcing store closures and job cuts – high street footfall also fell to a five-year low for January. Yet online appeared to benefit from that, with the index recording the lowest month-on-month decrease between December and January in five years. It may be that, as we enter 2018, we are seeing signs of an acceleration of the general move over to online, putting pressure on those retailers with large store portfolios to sharpen their focus on rolling out their digital strategy.””


CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Masterclass enquiries:
vuk@awardsinternational.com
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter


weight loss: omni drops weight loss melissa mccarthy weight loss diet vitamin shoppe weight loss infinity weight loss pills for sale quick weight loss center diet plan pdf diet pills while breastfeeding fairmont weight loss 20 pound weight loss plan best weight loss food program leg day workout for weight loss recumbent bikes for weight loss methotrexate side effects weight loss bupropion xl 150 mg weight loss high pitch eric weight loss kelly clarkson wedding weight loss stacker diet pills weight loss pills shoppers drug mart healthy drinks for weight loss prescription diet pills for obesity lipozene diet pills nuvo diet pills mama june weight loss 2016 week diet pills free online weight loss hypnosis fruit and nut diet weight loss chiara ferragni weight loss

male enhancement: how to improve sexual performance viagra with alcohol sex contraptions how to increse penis size all day chemist reviews measure my dick dick train penis extenders reviews actual penis genital size male penis enlargement surgery oxycodone and sex large size penis ways to increase vitraxyn reviews viagara online amazon penis enlargement weird feeling when i pee walmart male enhancement statins and erectile dysfunction different types of dicks lose weight bigger penis benadryl erectile dysfunction surgery to increase penis size sex supplement pills how long does the average man live

vape: elixir vape shop e cigarette in india where to buy vape pen wick does vaping damage your lungs forever ecig e cigarette los angeles ca ecig ants kai vape juice xhale 02 e cigarette uwell crown sub ohm tank review e cigarette 75 w circuit board e cigarette flashing snow wolf coils how often should i hit ecig eleaf ec twitch vaping on stream smok tfv8 baby v2 tank smok stick v8 big baby recurve rda review drip mod kit box mods e cigs good vape juice mixes smok stick v8 glass replacement smok alien procolor how to change ohms on voopoo drag skwezed vape juice

cbd oil: koi cbd oil cbd oil pills dosage for anxiety cbd beer cbd energy cbd oil for muscle pain essential oils cbd fda cbd warning cbd isolate vs oil how long does it take for cbd oil to work for joint pain does cbd give you munchies willies remedy pax cbd cbd oil vs ibuprofen turf deodorizer do all the good you can cbd oil denver revies pop naturals j neuroinflammation whats 101 pure cbd oil capsules marijuana liquid drops king cbd how to use cbd oil for ed does cbd release dopamine cbd coconut oil on open wounds do you get high from cbd oil