Emeritus Professor Malcolm McDonald, an internationally renowned marketing specialist, was presented with the Lifetime Achievement Award today at the UK Customer Experience Awards 2013.

Malcolm has written more than 40 books and is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, has a PhD from Cranfield University, a DLitt from Bradford University and a DSc from the Plekhanov University of Economics in Moscow.

Until 2003 he was Professor of Marketing and Deputy Director of Cranfield School of Management, with special responsibility for E-Business. Malcolm has a wealth of industrial experience, working as Marketing and Sales Director of Canada Dry, and as Chairman of Brand Finance plc for seven years. He spends much of his time working with the operating boards of many of the world’s biggest companies on every continent.

Malcolm was presented with the prestigious award by Cranfield colleague Professor Leo Murray at the gala luncheon at The Grand Connaught Rooms in London.

The award was one of many given to winners at the 2013 UK Customer Experience Awards, an annual event that celebrates and promotes excellence in customer experience across a broad spectrum of industries. Finalists presented their entries to a panel of judges and winners were announced during a gala luncheon.

Neil Skehel, Managing Director of Awards International which organised the event, said: “The panel was delighted to nominate Malcolm. As a marketing guru he has made a huge difference to many organisations and their customer experience. Marketing have historically been the custodians of the customer, it is fitting that the award comes at a time when that baton has been handed to customer experience professionals.

“The Customer Experience Awards were a sell out this year, and we look forward to giving more people the opportunity to be recognised with an even bigger event next year”

Receiving the Lifetime Achievement award Malcolm said: “Cranfield has a rich heritage in helping organisations, big and small, to create shareholder value by creating customer value.

“In all my 75 years I have never known a company go bankrupt because of poor products. They fail because of a lack of customers. 80% of all corporate value resides in intangible assets, which don’t appear on balance sheets, yet it is these assets, principally customer relationships, which create customer value.

“The UK Customer Experience Awards is a fabulous initiative that recognises the main driver of corporate profitability and I am extremely proud to have been given this prestigious award. “

For further information about the awards please see www.uk-ce-awards.co.uk or
www.customerexpereiencemagazine.co.uk or call Press Officer Tracey Pastor on
07952 931844

Professor Malcolm McDonald
Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School.

He has written over 40 books, including the best seller ‘Marketing Plans: How to prepare them, how to use them’, and more than one hundred articles and papers.

He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability.

Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents.

In 2006 he was listed in the UK’s Top Ten Business Consultants by The Times.

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