Much has been said about the ability of “big data” to track and predict customer purchase behaviour. A future has been heralded for full automated marketing, sales and customer service functions – a self-service model with Artificial Intelligence handling all but the most complex customer interactions.
To explore the possibilities, SurveyMonkey spoke to more than 425 UK business leaders at companies large, medium and small, along with over 525 UK consumers, to provide a view from both sides.
To find out what they have discovered, download the info paper by clicking on the photo below.
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