Ian Golding, world renowned Customer Experience Specialist, all graduates of the course will be given case studies, exercises and stories that bring to life the skills needed to succeed as a CX professional. You will create a relevant and personalised action plan that can start immediately and you will be able to demonstrate greater knowledge, confidence and credibility in the subject within your organisation.

Prior to their attendance at the masterclass, all delegates would be sent a questionnaire exploring their current understanding of customer experience. If you have any specific requirements, you can write them here so we can address them.

For those who want to validate their existing knowledge, be exposed to global best practice and learn the newest tools, techniques and methodologies of Customer Experience (CX)

All core CX competencies, including CX Strategy and brand proposition

The role of employees in delivering the strategy

Customer journey mapping

Learning how to use CEMantica mapping tool + 6 months free access

CX measurement (VOC, VOE and VOP)

CX improvement and CX Culture.