Being marked as “the new marketing”, customer experience is becoming a focal point of the business development today. However, there is a growing need for having a consensus about what customer experience truly is.

This video is one of the rare examples of an image marketing campaign that focuses on the customer experience itself rather than on the specific customer experience a company is trying to create.

In the fast-paced age of disruption, this video teaches us that we have to make a shift in realizing who the customers of today are and what makes a good customer service.

It’s actually not about the millenials, the technology or the channel. It’s about the power given to the customers to choose the experiences they need in any given moment, strengthened by the same tools used by any given business.

Making them not merely a target to reach, but a movement to follow.

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