Meet the Masters: Sign up now for CXM Masterclasses

Paul AinsworthPaul AinsworthMay 30, 20189min

As summer heats up, so too does your ability to hone skills in a wide range of areas thanks to Masterclasses offered by CXM.

Throughout the second half of 2018, expert-led Masterclasses will train participants to perfect abilities in delivering Customer Experience, Employee Experience, and effective event management.

What makes these events unique is the sheer talent overseeing the classes. These include one of the world’s foremost experts on Customer Experience, Ian Golding, and ‘Mr Employee Experience’ himself, Ben Whitter.

Customer Experience

Certified Customer Experience Professional (CCXP) Ian, who is the CEO and Founder of Customer Experience Consultancy, will lead participants in the next Customer Experience Masterclass on July 2-3, before hosting a CCXP Exam Preparation Workshop on July 4.

Taking place at the Business & Technology Centre in Stevenage, the Masterclass will provide students with case studies, exercises, and stories to sharpen the skills required to succeed as a CX professional. This is a highly popular course and a chance to learn from the UK’s top CX personality, who is currently riding a wave of success thanks to his new book, Customer What? The Honest and Practical Guide to Customer Experience.

Attendees can expect to focus on all core CX competencies, including strategy and brand proposition; the role of employees in delivering said strategy; customer journey mapping; establishing a customer-centric culture; and much more.

Meanwhile, the one-day CCXP workshop will see Ian offer the best preparation possible for those seeking CCXP accreditation and aiming to pass the exam first time.
Ian was the first person in the world authorised by the CXPA to teach CCXP accreditation skills and is responsible for helping create around a quarter of the world’s qualified CCXPs.

Another two-day Customer Experience Masterclass led by Ian will be held on October 22-23, and a CCXP Workshop on October 24.

Also, an exciting new CX Masterclass is on the horizon, led by multi-award winning CCXP business leader and founder of CXellence, Manuela Pifani.

The 2015 UK CX Professional of the Year will oversee the Customer Strategy & Design Thinking two-day course, that will enable participants to get to grips with different strategy and design methodologies, and teach how to align organisations behind the delivery of a consistent Customer Experience.

The course will feature case studies and exercises that will aid participants in designing their own customer strategy, and successfully embed it within their own business.
The dates for this Masterclass will be revealed soon, so please keep an eye on Customer Experience Magazine for details.

Employee Experience

Meanwhile, the CEO and Founder of the World Employee Experience Institute, Ben Whitter, will lead the Employee Experience Masterclass at the Park Plaza Riverbank in London on September 10 and again on November 12.

Participants will learn the tricks of the EX trade from Ben, who is known in the industry as ‘Mr Employee Experience’ – and deservedly so – for his ability to help bring out the best in businesses when it comes to hiring and retaining staff.

Over the course of the day, participants will discover how to build outstanding employee experiences that contribute to key business metrics and deliver invaluable results.
Everything from pre-hire to retire is covered and the training has already been successfully delivered to hundreds of delegates worldwide.

Event management

Sarah Halfpenny is the face of Sarah Halfpenny Events and one of the UK’s most sought-after event management experts.

She is now heading up two exciting Masterclasses. The first is Event Strategy and Planning, that will cover meaningful event objectives, understanding audiences, forging partnerships, and content creation.

 

Her second Masterclass, Event Project Management, covers the fundamental elements required to project manage an event from concept to completion. Participants will learn all aspects of event management, from constructing an event brief and developing a project plan and schedule, to delivering it on time, in budget, and on-brand.
Both classes will be held at the Business and Technology Centre in Stevenage.
Event Strategy and Planning will be held on July 3, with Event Project Management on July 4. The classes will also be held on September 25-26, and on November 7-8.

Meanwhile, CXM Masterclasses are also available as in-house training sessions, that can bring the experts to your place of business. To learn more about in-house training availability, and to make bookings, email antonija@cxm.co.uk, or call 0207 1937 483.


Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.




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Paul Ainsworth
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