“On 2003, two mates met up for a beer in Melbourne, Australia, and the idea that sparked Movember was born. The moustache had all but disappeared from fashion trends. Could they bring it back? They found 30 guys willing to take up the challenge. 0$ raised.”
Eleven years later, the Movember Foundation was ranked 72nd out of the top 500 NGOsi n the world. Twenty-one participating countries. 4,746,905 Mo Bros and Mo Sistas. More than £400 million raised. A total of 832 men’s health projects funded, according to the Movember Foundation. And a whole lot of moustaches grown.
Movember illustrates how a fun and quirky idea can make a huge positive impact. It shows how style doesn’t have to be a superficial thing. It can be a powerful tool for uniting people around the world who are willing to dedicate to a certain cause.
According to a recent eSolidar survey, almost eight out of 10 people ignore most charity fundraising letters and emails. People often feel bombarded by fundraising appeals… which brings us to the point that customer experience applies even in the charity sector. Maybe especially in the charity sector, where there is ask that people can feel emotionally manipulated. Contributors are predisposed to take special caution with who they are giving money to.
Our November issue theme is charity and the non-profit sector, so the Movember case study fits here perfectly – especially because it is about how customer experience makes a difference. That leads us to an example from this year’s UK Customer Experience Awards whose, participants and organisers helped Bernardo’s Fundraiser raise £6,000 to help support the UK’s most vulnerable children.
Customer Experience Magazine meets this Movember all polished and redesigned. After several years, it had to evolve and make some updates to keep up with the needs of our readers. We see the redesign as our own new moustache, and we hope it will make great stories from the customer experience world stand out – and hopefully raise awareness about important causes, ongoing trends and award-winning practices in the process.
As the recent updates in Apple iOS showed us, visual communication is an important part of a brand and it functions as a language of its own. We hope our new design will make a step forward in improving our overall communication.
Together with the new design comes our editorial calendar for the year to come. Check out the themes of upcoming issues if you are one of the contributors who have a valuable story to share. And if you are among those who want to become one of our partners or advertise with us, check out our newly made media pack.
Welcome to a brand new Customer Experience Magazine! We look forward to making some amazing customer experiences together. And have a great Movember!