Eooro, an online reviews platform designed for small businesses, has completed the final phase of product development to launch a fully functional service.

The company has also secured US$250,000 of European angel investment to support business expansion.

Founded by Dublin-born entrepreneur Gavin Mullins in 2016, Eooro provides small business owners with a “low cost, easy to use platform to collect and promote reviews, feedback, and testimonials given by customers”.

The company claims early Eooro adopters in the UK, Ireland, Australia, and the US, from industry sectors as diverse as wood flooring, accountancy, and frozen foods, to professional chiropractors and opticians, have seen new customer conversion rates increase by up to 70 percent.

Eooro is focusing on local independent businesses, who need third party reviews to develop brand reputation, but consider the higher prices charged by other online review platforms to be cost-prohibitive. For the cost of one month’s service from rival review platforms, a small business can use Eooro for an entire year.

Features of the service include ‘on-the-spot’ review collections, the ability to promote reviews automatically across social media platforms, and the investigation of negative reviews to expose fakes and resolve genuine customer complaints.

Early adopter of Eooro, David Grady of The Wood Flooring Shop in South West London, said:

“Customer reviews are an essential part of modern day business and having independent endorsements made by existing customers through Eooro has given new customers greater confidence to buy from us. We made a point of asking new customers what influenced their buying decisions and in 70 percent of cases, our reviews were the final clincher.”


Subscribe to our newsletter for more stories like this


About The Author

Editor, Customer Experience Magazine

Experienced media professional with over a decade working in Irish journalism. I am a former newspaper editor now helming executive editorial duties with CXM.World, the premier online source for customer experience news, features, and opinion in the MENA region. Along with my previous appointment as editor of the County Antrim Post, I have worked for and contributed to numerous publications and broadcasters within the last ten years, including the Irish News, Irish Times, Daily Mirror, BBC, and more.