Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.
Taking place on October 22 – 23, the Masterclass is held in collaboration with the AROS Congress Centre in Västerås, where attendees will gather for an intense course covering all core Customer Experience competencies, such as strategy and brand proposition; the role of employees in delivering the strategy; customer journey mapping; CX measurement (VOC, VOE, and VOP), CX improvement; and CX culture.
In 2015, Ian (pictured) became the first person in the world to become an Authorised Resource and Training Provider for the CCXP accreditation, and his Västerås Masterclass is taking place ahead of the 2019 International Customer Experience Awards in Amsterdam on November 21, which will be chaired by Ian and will feature some of the biggest brands in Europe competing across a wide range of CX categories.
Speaking of her experience at a previous UK CX Professional Masterclass, Pam Whitehouse, Customer Engagement and Improvement Manager at LGSS, said: “Ian Golding is utterly knowledgeable in this subject matter, and is able to bring the training to life using real-life examples that anyone can relate to. His passion and drive for helping people to improve their customer experience is inspirational.”
Speaking to Customer Experience Magazine, Ian said: “I’m really looking forward to the Masterclass in Västerå this October, and to bringing our curriculum to a Swedish audience. Customer Experience is continuing to redefine how brands do business right across Europe, and it’s exciting to have the CX Professional Masterclass at the vanguard of this movement. It’s a busy time for CX in the continent, with the International Customer Experience Awards also set to take place in Amsterdam in November.”