Ave Wrigley joins from TagMan

5th June 2014 – eCommerce specialist PrismaStar has appointed Ave Wrigley as its CTO. Ave will be responsible for all of PrismaStar’s development and operations as well as innovating new products and technology. Ave takes up his position with immediate effect.

Ave joins PrismaStar from TagMan where he was the CTO for four years and pivotal in the recent successful sale of TagMan to Ensighten.

Jonathan Horden, CEO of PrismaStar, said: “We are delighted to welcome Ave to the team. Ave brings exceptional technical leadership to PrismaStar at a very exciting period in the company’s evolution. We already have a great track record of technological innovation and with Ave’s help and experience we can now accelerate that innovation even faster.”

Ave Wrigley said: “PrismaStar already has a foundation of award-winning, world class products with a prestigious client base, but with the rapid evolution in the eCommerce space there is tremendous potential to develop this further and I’m looking forward to playing a big part in this.”

PrismaStar has launched two new guided selling solutions this year, Product Advisor and Product Advisor-Lite, which help online retailers to sell more by improving customer buying experience and providing a deeper insight into customer buying behaviour.

Ave WrigleyAbout PrismaStar
PrismaStar provides award-winning customer experience tools that are seamless across device and channel, plus data insight to help online brands convert more visitors into buyers and reduce the cost and effort of managing product data. PrismaStar has a proven track record and works with some of the top high street brands, adding measurable value month on month.

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