The marketing strategies have changed drastically in the last ten years. Imagine what would have happened if I told you in 2007 that you will be posting images on a web called Instagram to promote a give-away between your subscribers. I bet you wouldn’t believe me.

But what if I tell you that it’s actually what you have to do to make your company larger by improving customer retention? Nowadays customers tend to search unconsciously some elements in your communications that make them feel comfortable with your brand. So, essentially, you have to communicate in a way that it’s not too obvious that you are trying to sell them a certain product, but it’s clear that you are talking to them. Achieving this is easy if you know a few things about your brand:

Who are you selling to?

It’s necessary to study your target audience and talk to them in their own language.

For example, if you are trying to reach young people who like sports, you will use an energetic language, enthusiastic.

What value has your product?

Think about what values you want to sell with your product. For example, if you sell watches, emphasize the durability of your product or how luxurious it is.

What makes your product different from the others?

That’s probably the most important part to take in consideration, because that’s what will make customers buy your brand and not a similar what. Let’s say that I sell sportswear, the differential value is that my clothes have better transpiration or that they are made with a special fabric that is more elastic, so it provides a better adaptability to your body.

Where you want to advertise your company?

Think about the media that is more suitable to your product and decide the type of commercial depending on that.

How you want to advertise your product?

In marketing, we say that there are two types of commercials, the rational ones, who tell rationally the description and qualities of your product; and the emotional ones, which explain the product or some values of it by telling a story that creates an emotional response in the audience (laughter, sadness, tenderness …)

By knowing all of this, you just have to decide in which social network you want to post the information. Social Networking is a great, worldwide and cheap (mostly free) way to promote your company, but it’s important to learn the behavior of the users in order to improve communications.

To provoke an answer on the audience, you have to make them feel like they really need your product, create the necessity of it by posting photos  of people using it, or make some contest to generate feedback in your potential customers.

Also, it’s essential to catch their attention by posting some give-aways, they will create easy and free diffusion of your product, also, release special offers for Valentine’s Day or Christmas. To sum up, have a good community manager, who can follow some internet trends and apply them to your social network, would make your product not only attractive, but also funny, and that is always a plus.

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