Resource Type: eBooks

Customer Promotions Handbook: A Guide to Elevating Your Business with Rewarding Strategies

Customer Promotions Handbook: A Guide to Elevating Your Business with Rewarding Strategies Are you in search of innovative ways to attract your ideal, loyal customers? A great customer acquisition strategy does more than just grab attention; it guides customers on a journey,...

A New Kind of Loyalty

A New Kind of Loyalty How to build emotional loyalty and drive revenue growth Customer loyalty isn’t a new concept. In fact, it’s been around for more than 300 years. But creating lasting relationships with today’s increasingly busy, tech-savvy consumers can be...

The Ultimate Customer Loyalty Handbook

The Ultimate Customer Loyalty Handbook: Winning marketing and customer service strategies to improve customer journeys, lifetime value and CX outcomes According to the CX Landscape Report, while every organisation is collecting some data/feedback from their customers, 70% say some improvements...

4 Ways to Improve Customer Service Efficiency

4 Ways to Improve Customer Service Efficiency Welcome to ‘4 Ways to Improve Customer Service Efficiency’! Are you tired of losing customers due to poor customer service? Recent surveys have shown that over 52% of consumers have switched providers in the past...

CMO Secrets Revealed

CMO Secrets Revealed Feedback is the Secret Sauce Talking to customers is important – but so is listening. The better understanding you have of your customer’s world, the better decisions you can make around just about everything. At a minimum, they’ll tell...

How to Make Your Loyalty Program Personal

How to Make Your Loyalty Program Personal From reward memberships to subscription services, brands across industries understand the value of a customer that continually trusts, uses and advocates for your brand. Loyalty Program Benefits: A 5% increase in retention increases profits by 25%...

Balancing customer trust and security while improving CX

Balancing customer trust and security while improving CX At its core, Artificial Intelligence (AI) enables organisations to synthesise data and deliver personalised and trusted experiences at scale – 24/7 and at every touchpoint 88% of consumers are now expecting businesses to continue...

How do I switch Email Service Provider?

How do I switch Email Service Provider? Within the guide, you’ll learn everything you need to consider when looking for a new Email Service Provider (ESP). Including: why you should be using an ESP in the first place,how you should map out...

CUSTOMER ENGAGEMENT IS A TWO-WAY STREET

CUSTOMER ENGAGEMENT IS A TWO-WAY STREET Improve relationships with your customers by taking a conversational approach Your team is effective and efficient: you take calls, answer email, and respond quickly to urgent matters. That’s great. But it’s not enough. If you want the kind...

4 Customer Experience Trends to Watch in 2021

4 Customer Experience Trends to Watch in 2021 They say it takes 6-weeks for something to become a habit. That means that a lot of the activities that consumers built-up during 2020 are here to stay, and the same goes for...