Shoppers Unlikely to Swarm Stores This Black Friday amid COVID Fears

August 19, 20203min

New data from analytics company Contentsquare reveals that the startling 91 percent of UK shoppers are highly unlikely to visit physical stories on the upcoming Black Friday.

The research, which surveyed over 1,000 UK shoppers found that over a third of shoppers will still be browsing for deals online, following news from US brands Walmart and Target which announced the closing of their physical stores on Thanksgiving.

Compared to last year’s Black Friday weekend online sales jump of 14 percent, Contentsquare is predicting a larger increase in digital purchases as shoppers stick to online shopping. The purchases for this year will be tracked via on-site e-commerce data hub by Contentsquare.

Jonathan Cherki, CEO at Contentsquare commented on the research: “Historically, Black Friday has been a brick and mortar affair, but in recent years we’ve seen huge increases in the number of consumers shopping for deals online.”

He added: “This year might mark the end of Black Friday as we know it, with many leading retailers promising to close their stores to keep the public safe. The recent acceleration of eCommerce means brands need to have access to experience analytics that empower them to quickly see and respond to changing shopping behaviour. With digital now a vastly increasing share of retail wallet, companies need to be able to troubleshoot issues fast and innovate more to maximize sales during peak periods.”

“While November 27 may seem a long way away, the best performing brands have already been putting insights from recent months into practice. Digital laggards have an unprecedented opportunity to close the growing gap this season but the window is rapidly closing — this will be the season to show up or shutter up. Rather than putting all of our efforts into one long weekend, we must look to create better online experiences year round. Brands that provide digital experiences that are just as good, or better, than in-store experiences will benefit from happier, more loyal customers and ultimately a boost in revenue online.”


CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Advertising and Guest/Sponsored posts:
jovana@cxm.co.uk

For Masterclass enquiries:
danilo@cxm.co.uk
Tel: +44 20 86386491

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter


halo cbd cbd softgel full spectrum cbd oil wholesale cannabinoids supplements cbd oil for heart failure verified cbd reviews cbd oil headache side effect abstrakt vape smok species firmware update interleukin definition chiropractic office for sale florida benefits of cbd gummies you know how we do it quicksilver cbd oil drug tests and cbd oil party in the usa alana d cbd oil that gets you high cbd legal in va grades of cbd oil no xplode side effects frederick md cbd oil cbd oil prevent cancer

how to masturbate better different sex position fat cock head medical penile enlargement what race has the biggest dick zen plus male enhancement new masturbation 5g male enhancement the left wants to take away your penis do guys get boners every morning natural erection stimulants cymbalta and sex drive herb for circulation ed treatments available when a woman loses interest in a man big long thick dick top selling male enhancement flickr mature tiger pills chinese how to make penis head bigger best nootropics 2020 buy pills online

long term weight loss chinese weight loss patches post menopause weight loss weaning off lexapro weight loss lexapro weight loss stories mango african diet pills vinegar shots for weight loss bodybuilding weight loss program one day fast weight loss meal replacement drinks for weight loss chinese herb for weight loss weight loss pills while breastfeeding rick warren weight loss compound exercises for weight loss healthy habits for weight loss voyager 3 diet pills reviews doctors recommended diet pills high fiber weight loss where to buy phentermine diet pills jorge garcia weight loss 2019 zylorin diet pills weight loss spa resorts

vape stop what percentages to make flavorings in vape juice vape holdings homemade vape tank vape industry fresh farms vape juice rayon cellucotton vaping business boiling point and vapor pressure rda coil build for beginners nike vapor football socks chubby razz vape juice vapor lock greenfield in cbd thc vape juice nemesis ecig voopoo drag wont turn on ecig effects on sleep ss vape hanover pa smok infinix leaking papa bless pose eleak istick uwell crown 4 coils wattage