Specialist mystery shopper training has been taking place at the Douglas Stafford head office to ensure the company’s shoppers are the best in the field.

New recruits were put through their paces at Douglas Stafford’s head office at 1000 Lakeside, Portsmouth, to ensure they are fully prepared to become Video Mystery Shoppers.

Throughout the day, shoppers have been shown how to prepare correctly for a mystery shopping visit, script reading, how to use the video mystery shopping equipment to ensure framing is correct, the importance of acting like a genuine customer, and filling out the detailed shopper report.

Video Mystery Shopping provides a real evidence based insight into how customers are treated and highlights areas of the sales process that are performed well. It also shows the areas where performance needs to be improved and can assist companies with training methods and approaches with their staff.

As a Video Mystery Shopper, people can work part-time or make it a full time career, on a freelance basis. The whole video mystery shopping process is digitally video recorded using the latest HD technology covert video equipment.

Douglas Stafford Operations Director, Ben Sargeant, said: “As a company, we pride ourselves on the quality of our products and levels of customer service. We receive many positive comments from our clients about the high standard of our mystery shoppers.

“Mystery shoppers must plan and prepare themselves properly before conducting every assignment, as each visit is usually different. Since every programme is unique to a specific client, it is important that our shoppers read the evaluation criteria carefully for each new shop they complete.

“Video Mystery Shopping is one of the best ways to monitor and measure the customer experience, providing an excellent development platform for company teams to work with.”

Mystery shopping programmes help companies to enhance their customer service, increase sales, improve the loyalty of existing customers – and attract new ones.

Douglas Stafford has been conducting performance evaluations through mystery shopping for companies in a wide range of industry sectors, including automotive, retail, property, local authorities, leisure, financial and telecommunications, for 25 years.

Jamie WhiteJamie White – Head of Communications
Jamie looks after the company’s PR, media and press relations, social media pages, marketing, events and client relations.

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