Sprinklr to Drive Customer Engagement on Reddit

CXM Editorial TeamCXM Editorial TeamDecember 8, 20174min

Sprinklr, the most complete social platform for managing Customer Experience at scale, has announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages ,and publish to any subreddit all within Sprinklr’s platform.

Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics, and manage Reddit customer care directly through the Sprinklr platform.

Reddit, dubbed ‘the front page of the internet’, is the home to the most authentic conversations online. It’s the fifth largest website in the US with more than 330 million monthly active users, 138,000 active communities, and user-generated conversations. With this reach, user base and diversity of conversation, Reddit is where trends originate and spread to other social channels and the mainstream media.

Previously, brands had to engage on Reddit natively, creating a disconnected process for maintaining CX strategies and managing crisis response. Now, with access to Reddit via Sprinklr, brands can engage with Reddit users directly from the Sprinklr platform and access current and historical Reddit data to enable communication, inform decision-making, and analyse brand sentiment.

Reddit’s integration into the Sprinklr platform includes the following benefits:

  • Comprehensive customer care and engagement: Analyze topic-specific pages for relevant and actionable insights on customer care issues. Automatically route service issues to the correct agent and send and receive private Reddit messages, images and links, all within Sprinklr. Easily participate in relevant conversation by publishing to any subreddit.
  • Strategic product development: Access real time and historical data around trends, audience reactions, and key topics across the Reddit community. Reveal consumer opinions that improve decisions around product development.
  • Effective crisis communications: Listen to, monitor and analyze conversations in real time including warnings about potentially damaging messages for early response and mitigation.
  • Personalized marketing: Anticipate how audiences – including competitors’ audiences – will react to new advertising campaigns, events and marketing content. Dynamically segment key audiences for intelligent targeting and measure the reach, relevance and conversions of  advertisements on Reddit.
  • Powerful collaboration at scale: Brands can now reach, engage and listen to their customers on an unmatched number of social channels – more than 25 – on Sprinklr’s unified platform.

As home to the most diverse and authentic conversations on the internet, Reddit is a trove of consumer insights and an increasingly valuable component of any brand’s social and engagement strategy,” says Alex Riccomini, director of business development and media partnerships at Reddit.

We’re excited to partner with Sprinklr to offer their users access to business-impacting monitoring, tracking and engagement functionality for the Reddit community.”

Elizabeth Closmore, VP of Product Evangelism and Partnerships at Sprinklr, added:

“This integration takes a process that was previously time consuming and siloed – accessing Reddit data, sending Reddit messages and publishing to subreddits – and simplifies it so companies can centralise customer engagements across social media channels on one platform.

We’re looking forward to supporting Reddit as it increasingly becomes an invaluable channel for brands to reach, engage and listen to their customers.”


CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




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