A “calculated risk” paid off for an award-winning design and marketing firm that has helped change how customers choose hair and beauty salons.

StrategiQ Marketing won Silver in the Customer Feedback and Review category at the recent 2018 UK Digital Experience Awards, which were held recently in London, after judges listened intently to the firms’ presentation on their partnership with salonspy, an interactive review platform for customers of salons and spas throughout the UK.

The goal of the project was to help salonspy bring in more positive reviews that assist its salon customers in building their reputation, and its execution convinced awards judges to names them as Silver winners.

James Bavington, Director of StrategiQ, said:

I’m delighted that the strategy, creativity, expertise and calculated risks that we worked together on for re-launching salonspy not only worked for their business but have been recognised by the judges at the UK Digital Experience Awards.”

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