Paul AinsworthPaul AinsworthMarch 11, 2020
computer-1185626_1920-1280x853.jpg

3min777

Over two thirds of all web content published by brands still goes ‘unseen’ by consumers, according to new research.

A global study from digital experience analytics firm Contentsquare found that of all the sectors analysed, banking has the highest amount of unseen content (75 percent), closely followed by beauty websites, where 74 percent of content is rarely being accessed by visitors.

Meanwhile, technology brands are the most effective content marketers, with 40 percent of their content viewed by users.

The 2020 Digital Experience Benchmark incorporates global Contentsquare session data from some of the world’s biggest brands. The anonymised data set includes over 7 billion web sessions from over 400 websites around the world, providing insight into previously misunderstood user behaviours.

The report also found that mobile continues to be the context for most new site visits. Fifty-five percent of visitors get to a site using their mobile phone, with luxury topping the mobile traffic table (67 percent).

The energy sector, which has been lagging in the smartphone traffic boom, recorded an 11 percent increase in mobile traffic since 2019, and travel saw a five percent increase. Mobile experience is now a critical battleground in every industry, regardless of its typical purchase size,  frequency or cycle time.

Aimee Stone Munsell, CMO at Contentsquare, said: “The window of opportunity for brands who haven’t turned Digital Experience into a competitive advantage is rapidly shrinking. The good news is today, we’re able to locate with precision the stumbling blocks along the customer journey.

“Marketers and UX teams who have a granular understanding of customer behaviour can uncover simple improvements that shrink the experience gap and multiply their conversions.”


Paul AinsworthPaul AinsworthJuly 2, 2019
1wCwWOK2-1280x851.jpg

2min1310
Digital Experience platform Contentsquare has acquired Israel-based experience analytics company Clicktale, creating a combined entity serving 600 enterprise clients globally.
Contentsquare is used by UK retail brands including Dreams, Clarks, and Moss Bros, while Clicktale has clients such as Dell, RBS and T-Mobile, and the new partnership means they now serve 30 percent of the Fortune Global 100.
The acquisition follows another by Contentsquare just last week when they purchased price optimisation and merchandising solution Pricing Assistant.
New acquisition: Contentsquare CEO Jonathan Cherki
Jonathan Cherki (pictured), founder and CEO of Contentsquare, said: “The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element – including user experience, content, price, reviews and product – on visitor behaviour.
“Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences.”

Shlomi Hagai, CEO of Clicktale, added: “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME



Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
alexandar@awardsinternational.com
Tel: 0207 1932 428

For Masterclass enquiries:
vuk@awardsinternational.com
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter