Tag: CRM

How can business software streamline and improve your customer experience?

Ensuring customer satisfaction is a huge business driver, and the experience starts from all touchpoints. Business software can make your job simple by streamlining how you handle customers so you can focus on your core business.  Industry-specific customisation  For instance, if you’re...

The new generation of conversational CRM: an interview with Matthias Göhler 

With the rapid development of technology and constant social and economic disruptions, many companies have faced customer relationship management crises. We repeatedly reported about it last year.   A concerning report’s findings told that 43% of professionals found their CRM software too...

Gartner’s research: only 14% of organizations achieved a 360-degree view of their customer

Only 14% of organizations have achieved a 360-degree view of the customer, according to Gartner’s latest research. However, 82% of respondents said they still aspire to attain this goal in a Gartner survey of 402 marketing, IT and other enterprise...

Research Reveals a Customer Relationship Crisis

Struggling to get a clear picture of their customers, more than half of sales leaders say their CRM is costing them revenue. According to a new CRM and Sales Impact Report from SugarCRM, many companies are facing a customer relationship crisis. Forty-eight...

Using AI to Create a High Definition Customer Experience

In the early two-thousands, I can vividly remember walking into a local electronics store and catching a glimpse of a high definition television for the first time. The quality of the visuals took television to a new level and made...

Is AI the Future of CRM?

There are rare occasions when technology breaks out of the bonds of the geeks in the basement and impinges on the national consciousness. The debate around AI is just one of those occasions. Politicians, business leaders, trade unionists, and media commentators...