Tag: customer journey mapping

Keeping Experience in Mind: The Neuropsychology Behind Customer Journey Maps

Brands are often missing one key piece of data that will bring them the greatest customer benefits. Typically brands know the age, gender, spend, location, online duration time, and basket contents of their customers. This is useful transactional information – but...

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The Secret Behind the Ideal Customer Journey

According to a study, it takes approximately 3.5 bad customer service experiences for UK consumers to stop using a product or a service. With people rapidly embracing digital in their personal and professional lives, customer expectations seem to be reaching...

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Experience Isn’t Enough – You’ll Need a Map Where You’re Going!

Author: Rebecca Brown There are lots of different styles when it comes to leadership. Lots of approaches, lots of management books and leadership guides. Volume upon volume of materials that you can digest online, on your kindle or even these days, in...

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The Best Time to Map Your Customer Journey is Now

At insight6, we have surveyed more than 80 business leaders from across the UK and Ireland and found that, unsurprisingly, 64 percent had less work than they did prior to the Covid-19 pandemic. Despite the obvious negatives, I feel it is...

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Journey Mapping And Real-Time Journey Orchestration Are Critical To Crisis Preparedness And Recovery

Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey mapping — a methodology to deepen customer understanding,...

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On the Right Track: Six Common Failures to Avoid in Customer Journey Mapping

Not too long ago the customer journey was fairly simple to track and evaluate. There were a limited number of channels for customers to browse or make purchases via. Nowadays, the utilisation of smart tools that make the customer’s journey easier,...

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Why Study Applied Customer Experience at Pearson Business School?

Whether you’re looking for a qualification to validate your existing experience in the field, or you’re starting out in a CX role and want to attend a course to help establish your career, the Applied Customer Experience Course could be...

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Better Complaint Management Through Customer Journey Mapping

Nobody wants to receive a complaint about their product or service, but the reality is that we can’t please all of our customers all of the time.   The time when customer complaints were hidden is now thankfully long gone. Appearing as...

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Ask Ian: Are Customer Loyalty Schemes Worthwhile?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the...

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