Tag: Customer retention

Could 2024 be defined by the thrilling convergence of employee and customer experiences?

In the fast-paced world of business, the start of a new calendar year presents a great opportunity to look in the rear-view mirror and then shift into higher gear. 2023 was characterised by shifting economic landscapes, tightening regulations, fast-changing consumer preferences and pressure to...

This year’s Black Friday goal should be all about customer retention 

Since Europe adopted the American-born Black Friday phenomenon, the annual event has become a key element of the retail calendar across the continent. According to PwC France, last year’s festivities across parts of Europe were overshadowed by the cost of living...

New research ahead of the GDPR anniversary reveals the gap in expectation when it comes to ethical marketing

New research launched this week by data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting finds that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49%...

Keeping your customers as a digital marketer: tips to make them stay

Today, a digital marketer does not have to convince every client about the versatility of digital marketing. Well-informed clients know that digital marketing can help them in: Reaching a larger audienceTargeting prospects most likely to buy your product or serviceSaving money...

Adapting to the Post-Pandemic Customer Experience

Those who haven’t started to thrive in this new post-pandemic economy should take note of the following trends pertaining to the new customer experience. This pandemic has stripped many businesses of budgets and stunted growth initiatives, whilst simultaneously forcing them to...

Warning for Brands as Customers Ready to Walk After Bad Experience

Brands in the UK and the rest of Europe are failing to meet expectations in Customer Experience, and it’s having an impact on customer retention, a new study has warned. The findings are contained in the Experience Index Report from Adobe, which surveyed over...