Paul AinsworthPaul AinsworthAugust 16, 2019


The CX Professional Masterclass is coming to Dubai in September, led by global consultant and author Ian Golding.

The two-day class will see participants learn from one of the world’s foremost authorities on all things Customer Experience, and receive direct advice on steps that will place customer centricity at the very heart of your organisation.

Topics covered include customer journey mapping, CX measurement, and how employees can affect and deliver CX strategies.

All graduates of the course will be provided with case studies, exercises, and stories that bring to life the skills needed to succeed as a CX professional. Attendees will create a relevant and personalised action plan that can start immediately and graduates will be able to demonstrate greater knowledge, confidence and credibility in Customer Experience within your organisation.

Ian’s many years of CX consulting led him to pen one of the best received texts in CX today, Customer What? The honest and practical guide to customer experience, and now is your chance to learn directly from Ian (pictured left) himself at the workshop on September 25 – 26th.

Following the class, graduates will also have the opportunity to take the CCXP Exam at a CCXP Assessment Centre in Dubai.

The Masterclass will take place at the Jumeirah Creekside Hotel, and for those who register before Thursday August 29, a special Early Bird Discount offer is available. Click here for more details.

In the UK, Ian’s CX Masterclass is going from strength-to-strength, and the next takes place on September 16 – 17.

The Dubai CX Masterclass will allow those in the Gulf region to benefit from the same standard of excellence as the UK events.

UK attendee Rebecca Farnworth, a Customer Excellence Manager, said of her time at the Masterclass: “Ian is a very strong commanding facilitator, presenter, and teacher rolled into one. He makes you want to listen!

“His experience is immense which makes him very credible. I liked the stories and the videos which helped maximise learning in a very adult accelerated learning way. I have never left a training programme wanting to stay and learn even more. My three things to implement into my workplace’s current culture is already on the agenda at the next leadership meeting.”

Meanwhile, Dubai staff can also avail of Ian’s outstanding teaching without having to leave their office.

In-house training offers both employers and employees a whole new set of advantages compared to sending a few people from your team to external training. The entire training process happens much more naturally in the familiar environment and enables your employees to improve their skills without going out of their way.

For more details of in-house training in Dubai, contact


Paul AinsworthPaul AinsworthJuly 15, 2019


Another group of passionate Customer Experience professionals has benefitted from a Masterclass with world-renowned consultant and author Ian Golding.

Held this month in the Stevenage Business & Technology Centre, the CX Professional Masterclass saw attendees from across the UK attend the two-day intensive training with the country’s foremost authority on customer centricity, and the first person in the world to be authorised by the CXPA to teach the CCXP accreditation.

As a result, Ian – whose book Customer What? The honest and practical guide to customer experience has become one of the most respected texts in the industry – has personally mentored around one quarter of the world’s CCXPs to date.

You too can learn from the very best at the next two-day CX Professional Masterclass on September 16 & 17, and a special Early Bird Discount offer is in place for those who book their place before August 16. The Masterclass will be followed by a one-day CCXP Exam Workshop on September 18, for those who wish to prepare for, and undertake, the exam.

Sharpening skills: Attendees of the July CX Professional Masterclass with Ian Golding (second from right)

Following the recent Masterclass, participants spoke with CXM to describe what they gained from attending.

Muss Haq, Strategic Customer Insight Manager at TSB, said: “Meeting Ian and networking with people who are as passionate and enthusiastic about CX as I am, was a fantastic experience.”

Meanwhile, Chris Durnford, Customer Experience Director at London Stone, described the Masterclass as “easily the best training course I have ever attended”. He added: Ian was a great host and really made the course interesting and informative. The time flew by, and the stories and videos were very memorable.”

Click here to book your place at September’s CX Professional Masterclass.


CXM Editorial TeamCXM Editorial TeamFebruary 8, 2019


The Customer Experience Professional Masterclass led by international CX consultant and author Ian Golding, is going from strength-to-strength in 2019 with more satisfied participants than ever.

The two-day class – which is followed by an opportunity to take the CCXP exam following a preparation workshop – sees participants learn the skills and knowledge needed to move a business towards full customer-centricity.

Featuring interactivity, discussions, case studies, and more, Ian, author of Customer What? The honest and practical guide to customer experience, is helping shape the CX landscape in the UK and beyond, empowering a new generation of professionals ready to put customer centricity at the heart of their organisations.

The recent February CX Masterclass was a huge success, and saw eager participants arrive in Stevenage from across the UK – and further afield – to engage.

Speaking of his experience, Ben Washburn, a CX Manager with legal software firm Hyperlaw, said: “I had a fantastic few days at the CX Masterclass. Customer Experience is such a crucial area of business that often doesn’t get the attention it deserves. If deployed properly, it is key to any successful business.

“A huge thank you to Ian for the eye opening insight and all the other attendees for a thoroughly enjoyable two days.”

Mary Geoghegan, a Senior Global Customer Service Leader with the national College of Ireland, said: “I was very impressed with Ian’s delivery of training, his passion, and his support to go above and beyond with his mentoring. Having completed the class I feel re-energised, re-focused, and totally positive that this is the area of business I want to be in and one in which I can make a difference.”

Customer Experience Leader with Bupa Global, Dean Arcan, flew in from Copenhagen to take part and was thrilled to learn from Ian, who also applies his knowledge in judging panels for various CX awards events such as the UK Customer Experience Awards.

“Ian is one of the most inspirational leaders I’ve ever met,” he said.

“He is extremely knowledgeable, passionate, and humble. He is a true example of a leader with purpose and integrity, who is committed to adding value to people.

I feel as though this Masterclass has been a milestone event in my career. I’ve learned so much I’m almost bursting with enthusiasm – even more than usual!

“Under Ian’s guidance I know I will be able to channel this a lot more effectively going forward. Keep doing what you are doing Ian, you are changing lives!”

Meanwhile, Sophie Rugg, a Customer Insight specialist with Wakefield and District Housing, described the Masterclass as “hands down the best training I have ever attended.”

She continued: “Ian is an absolute CX expert and delivers the class with clarity and an infectious enthusiasm. He has an incredible knack for dealing with complex topics with simplicity. I have come away from the class glowing and buzzing with new ideas. I can’t recommend tit highly enough.”

The next CX Professional Masterclass will take place at the Business & Technology Centre in Stevenage on April 23-24, with the CCXP Exam Workshop on the 25th. Click here to register.

For all Masterclass queries, please contact Antonija at


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