Tag: Cybersecurity
Digital marketers should take a bigger role in ethical oversight of AI
The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations. In...
Guide for avoiding online shopping scams this Black Friday
As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks. Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...
Why zero-party data is a great opportunity for online retailers
When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...