Tag: Cybersecurity

Ethical accountability of AI

Digital marketers should take a bigger role in ethical oversight of AI

The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations.  In...

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avoiding online shopping scams

Guide for avoiding online shopping scams this Black Friday

As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks. Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...

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A young woman uses her computer to gather zero-party data.

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

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