Tag: Data analytics

Greenwashing: rip the seams on eco-friendly fashion labels

The fashion sector is now constantly under pressure for its sustainability policies and claims. For brands, it can be challenging to demonstrate credentials when selling products as ‘eco-friendly’ or ‘sustainable’. Yet, consumers are becoming increasingly sceptical of these claims and...

How to create an effective first-party strategy in 2023

Today’s customers demand seamless, fluid brand interactions. Salesforce recently found that marketers’ number one priority is improving the use of tools and technologies to build relationships across the customer lifecycle. Marketers are increasingly adapting strategies and tactics to redefine customer interactions. 71% agree that...

What can we learn from product-led companies?

Coming out of the pandemic, the global economy is at a crossroads. Throughout Europe and North America, inflation remains stubbornly persistent, markets are in a slump, and tech faces growing economic headwinds. It’s a time that will make or break...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...

Who is the CMO of the future?

The boom in eCommerce and the importance of real-time data is significantly changing the role of the chief marketing officers (CMO). According to Capgemini Research Institute’s research, around three-quarters of CMOs are now responsible for contributing to business growth, while...

Empowering the business with UX metrics starts with good habits

Our latest State of UX survey asked 100 UX, design and product development professionals working in the software industry to share their approaches and attitudes to the user experience. The results confirmed what we suspected; while most executives and leadership...

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

Digital marketers should take a bigger role in ethical oversight of AI

The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations.  In...

Should you fire your human qual assistant given what AI can do?

Expanding applications of AI and ML are rocking the world of qualitative research. Once a low-tech bastion of high labor intensity, a large team of professionals was standardly needed to execute a project from recruiters to moderators, notetakers and “taggers,”...

Chattermill’s new report: customer support trends in 2022

This year for the first time Chattermill, a unified customer intelligence platform, surveyed 339 customer-focused business leaders from the US, Oceania, South America and Europe with the intention to better understand key trends in customer experience (CX) for the upcoming...