Tag: Data privacy

Adopt or Fail: AI is now mission-critical for retailers

The concept of artificial intelligence (AI) has existed for decades, but only in recent years has the potential scale and significance of its impact come to the fore. Now, it holds the power to influence and shape future success. But what...

What changes will Web 3.0 bring to CX: a comprehensive guide

With blockchain, NFTs, and the metaverse growing in popularity it is making way into Web 3.0. The previous versions (Web 1.0 and Web 2.0) came to be slowing and in stages. Therefore, it would seem that Web 3.0 is on...

How blockchain could solve the advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards.  However, the vast majority are...

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

Digital marketers should take a bigger role in ethical oversight of AI

The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations.  In...

The role of advertising and keeping kids safe on YouTube

The draft of the Government’s Online Safety Bill already receiving criticism for not being robust enough to keep children safe from illegal or harmful content. Coupled with the huge increase in internet and social media use among children, it is...

PCI Pal combined two surveys to explore the future of customer service

Having surveyed 2,600 consumers and contact centre professionals in both the UK and USA, research commissioned by PCI Pal®, the global cloud provider of secure payment solutions for business communications has found that 61% of consumers overall (81% in the UK and...

Guide for avoiding online shopping scams this Black Friday

As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks. Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...