Tag: Digital accessibility

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How blockchain could solve the advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards.  However, the vast majority are...

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Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

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Why aren’t brands prioritizing usability: four accessibility misconceptions

From the UX professional perspective, we, as practitioners, have a significant role in supporting our organization in adopting accessibility products and services. Unfortunately, many of us struggle to influence our companies to make accessibility a priority.  “Accessibility” has become a popular...

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an image showing two people who don't understand each other due to overcomplicated language

Five ways to use and promote inclusive language in CX

Are you creating inclusive experiences for your customers? Many companies aren’t. At Forrester, we recently published research on inclusive language in CX. Let me be the voice of users and demonstrate the frustration that the lack of inclusive language can...

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A woman and a man look at the screen to explore the levels of digital accessibility on a website.

Building a business case for digital accessibility

At least one billion people around the world have a disability or impairment that impacts their digital experience. In the UK, this translates to four in ten UK households having at least one person with accessibility needs. With that in...

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