Tag: digital marketing

New research: 88% of senior customers feel ‘shut out’ by online brands

UK consumers over 65 hold significant digital shopping power, with 76% relying on online purchase. However, findings reveal that only 12% feel understood by brands they digitally interact with. While many in this age group are digitally-savvy, the communications options...

Who is the new ‘Workday Consumer’?

Advertisers pride themselves on knowing their customers. But what happens when their customer is suddenly not where they expected?   As work and school shifted online during early stages of the pandemic, advertisers had faced this exact scenario and were initially slow...

Social media influencers’ marketing power is declining: what are brands’ next steps?

In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers...

Boutique Bliss: Dolce&Gabbana advancing immersive experiences

Marketing tools and brand awareness are rapidly advancing to accommodate the progression of our tech-world. We are now constantly in the search for innovative, energetic new campaigns to impress customers and other competitive businesses alike. Experiential marketing to show off your...

Path to Purchase: Is your content delivering the best customer experience?

The need states Content is about fulfilling needs. I don’t just mean need fulfilment in the form of a purchase. Along the decision journey towards purchase, the customer will experience a variety of need states that lead them from touchpoint to...