Tag: digital marketing
Top 3 digital trends to expect for Black Friday 2023
Retail sales growth slowed in September as consumers struggled with higher housing and fuel costs, according to the latest data from the British Retail Consortium. Economic uncertainty means people are prioritising spending on necessities and around two-thirds (67%) of adults are spending less...
Unlocking the Sales and Marketing Potential of WhatsApp via Oracle Marketplace
In an ideal world, marketers would build results-driven campaigns effortlessly and cost-effectively. However, stringent budgets, rising consumer expectations, and the prioritisation of personalisation are among the biggest obstacles holding marketers back. Savvy digital marketers are leveraging tool integration to overcome these challenges....
Burning bright without burning out – exploring the state of mind of the modern social media manager
World Mental Health Day is a timely reminder for organisations to examine the employee experience. Are employees happy, heard and valued? It’s widely understood that employees who feel fulfilled and personally connected to an organisation’s mission perform better – inspiring happier...
TikTok made me buy it: the power of consumer community and important CX lessons
The phenomenon of social media and the unwavering influence it has on society is always a fascinating study. There are always new trends for people to jump on and have a go at. TikTok dances, Twitter (sorry, we mean X…...
How generative AI will revolutionise the marketing landscape
Unless you’ve been living under a rock, I won’t be the first to tell you that generative AI has arrived, and it has big potential for marketers. However, whilst AI has been a feature in business meetings, analysts’ discussions and industry debates for a while now – and...
Are brands adapting to modern customer search methods?
A whopping 82% of businesses believe that consumers will find brands using social media over the next year. Many are relying on social media to promote and sell stock – often directly through certain platforms. Is this the end of traditional search...
The lessons, cost, exploitation, and sustainability of fast fashion
In 2023, it’s tricky to avoid fast fashion brands. And that’s either because you’re a customer of theirs, or you have seen their influx of advertising on TV and social media. Common household names of fast fashion retailers currently include Pretty...
A conversation with ChatGPT on the future of digital marketing
As the buzz around artificial intelligence (AI) continues to grow, spurred on by the release of OpenAI’s ChatGPT, I can’t help but think of the 2013 film ‘her’. The story of a man falling in love with a hyper-intelligent virtual assistant that uses...
The Great British Rebrand: how influencers have pivoted and why brands need to take note
There’s no denying that influencer marketing has become an established part of brands’ budgets. It’s anticipated that by 2025 the industry will reach a value of $22.2 billion. Brands have witnessed firsthand the effectiveness of influencer marketing in engaging audiences and...