Tag: Digital transformation journey

Cisco AppDynamics latest report: the journey to observability

The pandemic has accelerated the digitisation of customer interactions by several years. As people spend more time online, they are aware of the quality of digital experiences (DX) brands can offer. Consumers have come to understand what an online experience...

The future of industry innovation: artificial intelligence of things

Artificial Intelligence (AI) and the Internet of Things (IoT) are the most transformative technologies elevating the growth of numerous industries. Together, the integration of AI and IoT will be the technology that fuels the revolution of smart industries. Known as...

Top ways to ensure a fully accessible digital experience

An astounding 97% of websites don’t offer a fully accessible digital experience to their users. This is despite the fact that millions in the UK self-identify as having a disability or an impairment that impacts their ability to use technology....

France a new leader in product-led digital transformation

In today’s digital world, customer experience is progressively becoming a function of one thing: your product. Product-led digital transformation is now becoming the primary focus for many companies.   Gone are the days where the product is merely the vehicle by which...

Wisdom’s digital customer experience series – Saudi Arabia edition coming in May

CXM, media partner of Wisdom, is happy to report that Wisdom announced the Saudi Arabia edition of its much-applauded Digital Customer Experience Series which will focus on evolving market dynamics in the Middle Eastern region.  The Digital Customer Experience Series –...

Should you fire your human qual assistant given what AI can do?

Expanding applications of AI and ML are rocking the world of qualitative research. Once a low-tech bastion of high labor intensity, a large team of professionals was standardly needed to execute a project from recruiters to moderators, notetakers and “taggers,”...

How retailers can take on the pandemic through mobile apps in 2022

Despite the unpredictability of 2021, forecasts predicted that UK consumers would spend £10bn more on online purchases than the year before. Moreover, a recent survey by Attest, which explores the behaviours of 1,000 working-age UK consumers, suggests buyers will continue...

What is customer journey management?

After exploring the topic of the customer value journey, it’s time to take into account the process of measuring, tracking, and optimising the provided experiences. Customer journey management is an approach to delivering seamless experiences to your customers across all...

Bringing humanity and technology together

Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at...

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive. At CXM, we have unique access...