Tag: Email

New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...

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Good Email Practice That Delivers Customer Value

Just a 5 percent increase in customer retention can increase a company’s profitability by 75 percent; and for most marketers, this is not news. Customer experience and loyalty have lately been brought into the epicentre of marketing operations, as the coronavirus...

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Is Your Email Costing you Customers?

As a customer, getting service in the digital age can be very trying.  Hoping that your email messages don’t end up in spam filters or disregarded, getting lost in automated telephone trees, having conversations with chat-bots, among others, leaves most...

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Top Tips for Managing Your Digital Communications

Technology is constantly delivering new methods of communication to the workplace in abundance. There are so many different communication channels available, we often question which one is best to use and what for.  Sometimes, issues occur when we don’t question,...

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