Paul AinsworthPaul AinsworthFebruary 13, 2019
video-controller-336657_1280-1280x853.jpg

2min650

Leading UK video game retailer GAME has partnered with Customer Experience measurement firm Service Management Group (SMG) to drive field engagement and customer loyalty.

GAME is using the SMG customer feedback management platform to collect, analyse, and share feedback data while working side-by-side with SMG’s client insights team to uncover key customer loyalty drivers.

Founded in 1992, GAME is an established specialty retailer that offers video games, consoles, and accessories at more than 300 retail locations across the UK. Known for midnight product launches, overnight gaming “lock-ins”, and live events, GAME is both a platform and contributor to the gaming community.

Dave Howard, GAME Retail UK Managing Director, said: “With technology that allows us to capture location-level feedback and an experienced research team that delivers actionable insights, SMG is the ideal CX partner for our organisation. The insights from this programme will not only improve our retail operations, they’ll help us more effectively train our employees to deliver a better Customer Experience.”

Jeremy Michael, SMG Managing Director – EMEA, added: “With the constant challenges on the high street, it’s great to see GAME reaffirm their intentions to tangibly improve the in-store experience. The focus on creating an inspiring customer journey will, without a doubt, lead to greater consumer loyalty and long-term sales.”




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME



Contact Information

For article submissions:
Editor
Paul Ainsworth
editorial@cxm.co.uk

For general inquiries, advertising and partnership information:
advertising@cxm.co.uk
Tel: 0207 1932 428

For Masterclass enquiries:
antonija@cxm.co.uk
Tel: 0207 1937 483

Awards International ltd
Acacia Farm, Lower Road,
Royston, Herts, SG8 0EE
Company number: 6707388

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter