Sandra RadlovackiSandra RadlovackiJune 9, 2020
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2min780

A nationwide study commissioned by tech PR agency Eskenzi PR and carried out by OnePoll, shows that 6 in 10 working individuals of the UK feel less stressed while working from home thanks to using video conferencing tools.

The study was conducted on a thousand individuals to examine the sentiments of the UK workforce towards remote working and the use of video conferencing tools.

Softwares such as Skype, Zoom and Teams helped in overcoming the impact of the unprecedented circumstances, allowing many to feel less stressed or unaffected by the use of these tools. One in three respondents feels more relaxed and comfortable when working from home, while 36 percent believe that they are more productive while remote working.

Over a third (35 percent) of surveyed individuals would prefer to work from home for 2 to 3 days a week after the pandemic restrictions are lifted.

Yvonne Eskenzi, Founder and CEO of Eskenzi PR said: “Coronavirus was our wake-up call. For years, we have ignored signs of global warming, growing economic inequalities and rising mental health issues. Our society has prioritised profit over sustainable and responsible growth.”

“Having now been forced, en masse, to work from home, we might have inadvertently been offered our saving grace. This study has shown that remote working ‘works’ and, more importantly, it can have a positive impact on people’s well-being, the community as a whole as well as the environment.”


Paul AinsworthPaul AinsworthFebruary 5, 2020
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2min1443

Customer demand for cannabis-derived CBD products in the UK has skyrocketed, with brands urged to capitalise on the trend as consumers increasingly aim for healthier lifestyles.

Ecommerce specialist Bloomreach has released data showing CBD products have seen a 1300 percent year-on-year rise in searches online – soaring to over 31,000 in January alone. Sales of CBD-related products are up 1219 percent year-on-year compared to January 2019.

Derived from cannabis, which is currently an illegal Class B drug in the UK, cannabidiol (CBD) is one of the non-psychoactive cannabinoids found in the plant that consumers use for pain relief and its anti-anxiety and anti-inflammatory properties.

The ingredient, which is legal in its derived form, is contained in products including edibles, oils, balms, and vape liquids, and its rise in popularity is attributed to customers seeking healthier lifestyles.

Michael Schirrmacher, UK MD at Bloomreach, said: “CBD is a largely untapped market with no clear market leader in the UK. This leaves the door wide open to any brand who wants to push these products as an alternative to traditional segments.

“Retailers who are considering turning CBD into one of their differentiators would do well to start communicating about these products online to meet the expectations of ecommerce-savvy Brits before large players harness it to attract health-conscious customers.

“Brands have access to huge amounts of data, from the products that resonate best with their customers to the way their audiences like to shop. This gives them a great avenue to explore how they can introduce CBD-related products to their audiences, and whether the trend is right for them.

“Now, they just need to crunch their data to see how the can use CBD to boost their sales or reach new customers, and how to do so.”




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