Paul AinsworthPaul AinsworthSeptember 19, 2019
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2min2265

Data insight leader Kantar has appointed a new Commercial Director to drive its CX strategy into 2020 and beyond.

Chloe Woolger (pictured), the former Marketing Director of Watermelon Research, will be based at Kantar’s London HQ, reporting to Tim Pritchard, Managing Director of CX at Kantar UK.

The Vice Chair of the Chartered Institute of Marketing, Surrey Branch and a committee member for ‘&Thrive’, a support network for women in research and marketing, Chloe’s new Kantar brief is to build on the brand’s commercial success with its expanding CX offer.

Working closely with Kantar’s UK marketing team, Chloe will help to develop the go-to-market strategy for CX, managing client and business development activities. Her aim is to strengthen Kantar’s existing CX partner ecosystem, working with Medallia and SAP-owned Qualtrics, to drive sales.

Kantar’s end-to-end CX capability helps organisations better understand their customers, improve how they deliver CX and, in turn, improve their business outcomes and commercial ROI. Capabilities includes programme design, best-in-class platform solutions, advanced analytics, activation consulting, and managed services.

Tim Pritchard, Managing Director of CX, Kantar UK said: “We are pleased to welcome Chloe to a growing, successful team. Over the last 18 months, we have secured over £20m in new CX contracts including client wins such as Bupa, Hyundai, Virgin Atlantic and Virgin Holidays and most recently Post Office and Nationwide Building Society. Her appointment will drive the business forward, helping to maintain Kantar’s reputation as a global centre of excellence for customer experience management, and ensure our long-term commercial success.”




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