Tag: loyalty

Earned, not Given: The Secret to Customer Loyalty in the Digital Age

The SAS/Futurum Experience 2030 report has posed an interesting question: what will drive customer loyalty by 2030? The landscape of customer loyalty is changing. Gone are the days where consumers placed blind faith in brands, shopping habitually for their convenience. Empowered...

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Points and Plastic Remain Popular, Loyalty Scheme Survey Finds

New research shows that the public appetite for points and plastic is as popular as ever, with the majority of UK customers subscribed to at least one loyalty scheme. According to Hawk Incentives’ The Loyalty Evolution Report – which surveyed 2,500 people across...

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Customers Choosing Brands They Agree With Ethically

Thirty-five percent of UK customers only engage with brands they agree with ethically, highlighting the need for brands to consider more than just products and price points. A new report published by customer engagement specialist ELLO Media, Understanding Customer Expectations of Brand Loyalty...

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Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

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Turning the One-Time Sale Into Loyal Brand Ambassadors

One of the biggest challenges for retailers is not getting customers, but keeping them. Loyal brand ambassadors are the backbone of growth and building long-term interest in a brand is no easy feat. Customers want personalised experiences and services that...

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Research Offers Insight Into Customer Loyalty

Almost half of UK customers (47 percent) believe it no longer pays to be loyal, according to a new report into consumer attitudes. The research by ELLO Media found that out of 1,000 customers, 57 percent have switched providers in at least one...

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Ask Ian: Are Customer Loyalty Schemes Worthwhile?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the...

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