Tag: Retail

What’s on your customer’s shopping list this CX-mas?

It’s been another tumultuous time for the UK in the lead up to Christmas. Predicted delivery delays, staff, shortages, and last-minute tightening of covid restrictions have all played their part in driving a change to how we have shopped this...

Why tax could have a huge impact on cross-border customer experience?

Craig Reed, General Manager of Cross-Border at Avalara, discusses some of the ways cross-border tax compliance could impact customer experience over the festive period and how retailers can avoid it happening.  According to eMarketer, global e-commerce had a record year in 2020 by growing 26%...

Why aren’t brands prioritizing usability: four accessibility misconceptions

From the UX professional perspective, we, as practitioners, have a significant role in supporting our organization in adopting accessibility products and services. Unfortunately, many of us struggle to influence our companies to make accessibility a priority.  “Accessibility” has become a popular...

The growth triple play: winning with creativity, analytics and purpose

As 2021 concludes, there are many reasons for marketers to feel optimistic. Following an uncertain period, it looks as though marketing is regaining its strength as companies seize the opportunity to invest in their brands. According to the Q3 2021...

Guide for avoiding online shopping scams this Black Friday

As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks. Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...

Unlocking the potential of API-driven services

Without the digital capabilities which we all relied on during the pandemic, the effects of COVID-19 on many businesses would have certainly been far more detrimental. Yet beyond the standard online tools and services, there is a huge opportunity for...

What is the 5G impact on the retail industry?

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience. Its advancements should alleviate many of the challenges that retailers have endured during the pandemic. By dramatically accelerating the speed of...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market. The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

Design CX for novice and expert digital users

After a year of dramatic digital acceleration, it is time for companies to seriously reflect on whether their online solutions meet the needs of users across different generations. Due to fluctuating consumer demands in a highly trending e-commerce, the one-size-fits-all...