Nitzan HasonNitzan HasonJune 10, 2020
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10min1219

The coronavirus pandemic is arguably the most unprecedented event around the globe since the Spanish flu.

With the virus spreading fast regardless of geography, consumers have avoided public places as much as possible, leading to a shift in shopping trends.

Many shoppers have gone online because they now see it as a necessity. The convenience of shopping in the comfort of home has always been a benefit of online shopping, but now it has become a vital facet of eCommerce.

With the rising concern about the pandemic, sales of consumer packaged goods (CPG) spiked to as much as $8.5 billion in the US, and approximately one-quarter of shoppers said they expected to shop online more frequently or for the first time.

eCommerce is now at a critical stage because the changes in customer behaviour point to a trend that will last in the long term. Online retailers have the responsibility to ensure consistent positive customer experiences by keeping communications lines open and aligning expectations, especially in this time of shipping delays and inventory management challenges.

Importance of Customer Reviews for eCommerce

Any online business looking to control its online reputation knows how important customer reviews are. People always prefer to buy products that have a good number of reviews. With more customers turning to online shopping, customer reviews have become increasingly important. They are a way to understand customer sentiment and help in creating positive customer interaction. In the coronavirus era, it may be the only way to promote your product or brand. Below are a few ways customer reviews help eCommerce.

  • It boosts sales.

    Ultimately, this is the greatest benefit of customer reviews. Customer reviews arm customers with information that can help push them to make a purchase. People are more likely to purchase a product that has positive reviews from its users.

  • It increases engagement.

    Customers who leave online reviews are often looking for responses to their reviews or want to see what others have to say about the same product or brand. This online exchange fosters a community atmosphere and creates a bond between customer and brand.

  • It improves ranking.

    Customer reviews are commonly referred to in marketing as user-generated content (UGC), and it’s very useful in maintaining an online presence and building a reputation. The more people talk about you, the more your online search ranking improves.

  • It builds loyalty and trust.

    Customers who take the time to write reviews are those that are really invested in your product or brand. It gives them a voice and an avenue where they can provide valuable feedback to other customers like them. A 2020 survey shows that customer reviews affected the decision of most consumers on whether they will use a business or not.

Changes in Customer Reviews in the Coronavirus Era

In times of crisis, building consumer trust is vital for all businesses both offline and online. It’s important to understand how customers feel about your product and how they experience it. To do this, you need to go beyond the reviews themselves and determine the sentiment behind them. Focusing on the analysis of customer sentiment allows you to craft an appropriate response.

Although customer reviews have long been an avenue for marketers, it’s of more importance now due to the changes brought about by the global pandemic. Customers have time to post and read reviews so more people are relying on them before they decide to purchase. People trust customer reviews, and this is evident in the 104 percent surge in review engagement in just a month’s time.

How can you leverage customer reviews for your eCommerce business? Below are a few tips.

  • Revamp your UGC tactics.

    Always encourage customers to leave reviews—either on your website, social media channels, or third-party reviews sites. Provide incentives for those who actually leave reviews in the form of gift cards, coupons, or rewards points. Treat negative reviews as opportunities to improve your product; they may not always be objective or constructive but they are almost always honest. Respond to them accordingly and show customers that you care through a personalised message or solution that addresses their specific concern. Global marketplace Etsy sells review labels as a creative way to ask for customer reviews. The company also sends a follow-up email or text message requesting the same.

  • Create a Q&A page on your website.

    Customers will have questions about your product or company, especially if they’re new. They want to feel confident about the product they’re about to purchase, and you should be ready to answer these questions. You can’t always be available to respond to customers, however, so the next best thing is a Q&A page on your website. Think of what your customers want to know about your company and product and provide detailed answers. Customers will appreciate this and take it as a sign that you care about them. Google My Business offers a Q&A feature together with its reviews to help businesses connect with their customers.

  • Re-evaluate your review collection methods.

    The current situation is a sensitive time because of the global pandemic. Ask for reviews as much as possible but be sure that you ask with tact and compassion. Get creative with your copy and tactics and ensure that the message you’re sending is neither pushy nor insensitive.

    Aside from incentivising customer reviews, you can also run campaigns that promote positivity and goodwill. American Eagle currently runs a campaign that encourages shoppers to post photos of themselves wearing branded apparel. This encourages users to buy from the site because they see real people, people they can relate to, who’ve already bought from the site.

  • Showcase existing reviews.

    In these uncertain times, it’s vital to take stock and leverage what you already have, where your business is at, and what’s working for you right now. If you have existing customer reviews, find a way to showcase these to help promote your online reputation. These already existing ones will also help if you’re unable to get new ones during the crisis. Amazon is one of the best examples of this, showcasing product reviews on the product page itself. Online clothing shops would also do well with showcasing reviews just like Modcloth.

The change will be inevitable and unpredictable during the COVID-19 pandemic, as evidenced by the sudden changes in customer behaviour. If businesses are to thrive, they need to be nimble and be able to adapt quickly to the ever-changing business landscape.

Now more than ever, customer sentiment is vital and must be monitored so that businesses can respond accordingly and promptly. With no accurate way to predict what will happen in the near future, customer sentiment can mean the difference between making it through and succumbing to the pandemic that is COVID-19.


Hannah FoleyHannah FoleyApril 30, 2020
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6min1552

We’re in a world of information overload. We’re sharing every aspect of our lives on social media. We’ve got WhatsApp groups coming out of our ears and it seems like everyone is an influencer on something. So, how does today’s consumer know who to trust?

In a study on ‘The critical role of reviews in Internet trust, 2020’ (Canvas8, Feb 2020) Consumer review websites rank 2nd as most trusted by consumers in the UK and US to provide honest opinion about a good or service; only ‘family and friends’ ranked higher.

It’s no surprise that 8 out of 10 of the top 10 start-ups of 2019 all feature open platform reviews on their home pages & in their advertising. They know that popping a trusted platform widget in their social media adverts or feed of the last reviews to their homepage rapidly overcomes buyer fears and concerns by saying ‘people like you trusted us and were happy to share their experiences to help you pick us too’.

But to be able to do that, you have to have ticked three boxes in your planning stage:

1. Select the Right Platform for your Customers

Understand what platforms they trust and which ones they look to for comfort when spending. If you haven’t got time to ask your customers, look at where your competitors are having success or which platforms meet the trust needs of your typical customer segments.

  • Which ones do customers think are most credible?
  • Where can customers be sure that the negative reviews haven’t been filtered out?
  • Is it easy to leave & find a review on the platform?

2. Recency of Reviews is Crucial

Today’s customers want to share their views & experiences – if you give them somewhere to do it – it makes it easier for them & for your business. Look for easy ways to invite your customers to leave reviews and make it clear that it is your platform of choice.

  • Look at your customer journey and identify which touchpoints can be used to communicate and invite reviews from your customers.
  • Embed invitations in your digital order communications & create dedicated digital review invitations once customers have received or experienced your products or services so they know where to go.

Without a regular flow of reviews it won’t look credible & that will be the impression your prospect has despite fact you have improved things.  Therefore, recency is key.

If Barbara had a problem in June 2019, you need new reviews to show that John in April 2020 had no such problem and is super happy.

3. Prepare your Response

Think of reviews as the final step in your customer journey – plan to respond. You are hopeful that that customer wants to come back again and they have taken time to leave their feedback to help others chose you.

Contrary to most beliefs, people don’t only go online to leave scathing reviews. If you have given customers a good or, hopefully great experience and you invite them to leave a review, customers are increasingly happy to take 2 minutes.

It has now become an expected part of our buyers’ journey; we want to leave a review because it’s not just to tell the business what they do great or not so great, it’s to help others like ourselves. So, if your customer took their time to leave you a review…

  • Thank them – be courteous
  • Leave a personal message which fits with your brand tone of voice– relate to something in the comments if you can because it will feel like you really do appreciate them
  • Take action – if something hasn’t met their expectations, you will need to thank them and explain what you are going to do next. Visibility of making things right shows potential customers that you will take responsibility if things don’t go to plan.

Your business or client might be worried about the transparency of having customers leave reviews openly, that’s normal. Reviews are not to be feared – have a plan to respond in the right ways & be prepared to make things right. Bad reviews can very quickly be turned into great reviews and great reviews drive loyalty & revenue.

 

If you would like to chat about gathering ratings & reviews for your business – get in touch.


Sandra RadlovackiSandra RadlovackiApril 7, 2020
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4min1330

According to a report by Revuze, an automated market insights solution, based on over 300 thousand reviews in the Razors and Blades industry, incentivised reviews increased the average star rating of a product 3.5 per cent, while the average sentiment grew from 84 per cent to 91 per cent.

What makes the sentiment more positive in the incentivised reviews?

Top 10 topics that affect the high star rating:

  1. Overall Satisfaction
  2. Soft & Smooth
  3. Free Samples & Coupons
  4. Ease of Use
  5. Close Shave
  6. Is It Recommended?
  7. Results
  8. Skin Sensitivity
  9. Nicks & Cuts
  10. Returning Customer

The high reviews take up 88 per cent of overall incentivised reviews.

Top 10 topics that affect the low star rating:

  1. Overall Satisfaction
  2. Free Samples and Coupons
  3. Soft & Smooth
  4. Price/Value for Money
  5. Close Shave
  6. Ease of Use
  7. Results
  8. Functionality
  9. Trimmer
  10. Moisturizing Strip

The low reviews take up 11 per cent of overall incentivised reviews.

The ratings of non-incentivised reviews are as follows:

Top 10 aspects of high ratings:

  1. Overall Satisfaction
  2. Price/Value for Money
  3. Soft & Smooth
  4. Results
  5. Close Shave
  6. Is it Recommended?
  7. Quality
  8. Ease of Use
  9. Blade Sharpness
  10. Handle

Top 10 aspects of low ratings:

  1. Overall Satisfaction
  2. Price/Value for Money
  3. Quality
  4. Blade Sharpness
  5. Handle
  6. Results
  7. Life Span
  8. Close Shave
  9. Ease of Use
  10. Nicks & Cuts

The high ratings take up 84 per cent, while the low ratings take up 15 per cent of total non-incentivised reviews.

Incentivised reviewers mentioned that the product is part of the promotion, consequently, the price of the product seems to be overlooked by these reviewers. The aspect of price is the second most evaluated aspect in non-incentivised reviews, while it is not in the top ten aspects for incentivised reviews.

Incentivised reviews are delivered after a shorter amount of time of initial use, focusing on the overall experience rather than long-term usage.

For the full report, check this page where you can also download another two reports, completely for free. Limited time only!


Derek O'CarrollDerek O'CarrollJuly 23, 2019
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9min1875

Are online ratings and reviews important to your business?

They should be, as the influence of online product reviews on consumers continues to grow.

Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews.

This shouldn’t be a surprise. Most people relate strongly to the growing review culture. These days, not many of us would book a stay in a hotel or make a reservation at a restaurant we’ve never been to before without first consulting an online review forum, checking the ratings and scrolling through customer feedback.

In increasing numbers, we are now turning to total strangers to read their customer reviews and ratings before buying. Eighty-four percent of shoppers now read online reviews and 46 percent check star ratings before committing to an online purchase – with almost nine-in-10 consumers considering them to be essential to their decision making. As we can see, the review culture is playing an increasingly important and normalised role in our purchasing behaviour, and above all else, informs our decisions on where to stay, where to eat and what to buy.

In today’s modern retail landscape we are all influencers – and we’re all ready and willing to be influenced. But not only do we expect our voices to be heard, we demand that our feedback be acknowledged and acted upon quickly. Our survey reveals that 76 percent of shoppers expect merchants to respond to reviews and one-in-five consumers believe a reply should come within 24 hours.

As connected consumers, we are not as tolerant as we used to be. Our expectations and demands are far greater than ever before and we have a voice and many platforms – from social media to online review websites – where we can express anger or dissatisfaction when we’ve had a poor experience. From the same report, almost two-thirds of us are likely to leave a negative review following a bad experience – with 60 percent having done so within the last year.

Shoppers are increasingly volatile and unforgiving and it is within this environment that some retailers are losing their grip on their online feedback. Fifty percent of retailers think that poor reviews are getting worse and 38 percent admit that they do not know how to best deal with negative reviews, according to the study by Brightpearl. It also takes just five (on average) poor recent reviews to halt most shoppers from buying from a retailer or brand, which demonstrates the sway that consumer feedback can have on potential new customers.

The other danger to merchants failing to get to grips with their online feedback is the money they are leaving on the table from lost sales opportunities. The study shows that the average difference in revenue between a 3-star and 5-star rated merchant is 33 percent. This means some businesses with average ratings are likely missing out on many potential orders which are being lost, never to be recovered. Because our trust is fragile – and the options are many – it takes very little to be discouraged from buying from an online merchant.

In today’s consumer era it has become crucial to use reviews and ratings both as a trust symbol and as valuable insight into the areas of the customer journey that require improvement. Indeed, negative reviews should be viewed as an opportunity to improve, not a threat.

Star wars: Just five poor reviews can put off customers from a purchase

Perhaps one of the most interesting aspects of the Brightpearl.com study is the revelation that it’s notably the level of service we receive that attracts the most vocal negative attention from customers — whether it’s items not arriving on time or at all, to a lack of delivery updates or canceled purchases. In fact, 77 percent of all 1-3 star feedback left by customers are related to problems or issues that occur after the customer clicks ‘buy’.

It’s vital to determine the specific stages where customers are evaluating and talking about their experiences and whether there are gaps or issues that need to be addressed. Businesses then need to consider new processes, technologies, or renewed investment in their operations to fix the failures driving poor feedback. 

Without the right mechanics in place to support quick and seamless service at every touchpoint, including handling orders, shipping and logistics, or to manage hassle-free returns, businesses will continue to fumble the ball in the end zone – the operations of the business. The last impression is key, and if this isn’t optimised, businesses will continue to find themselves attracting poor feedback, driving away potential shoppers and leaving a long-lasting stain on their reputation.

It’s not all bad news though. The technology now exists to not only be able to capture all those reviews and ratings but to also enable the whole organisation to act upon them, closing those gaps and improving the entire Customer Experience.

As Brightpearl’s report shows, a positive review – or 30 – can make a huge difference in the choices consumers make when it comes to selecting a brand or retailer. More positive reviews enhance a brand’s reputation with buyers above the competition, leading to increased conversion, retention, and spend.

To help get the most out of online reviews, businesses need to consider solutions which allow them to fulfil the modern expectations of customers – from same-next day delivery options to real-time shipping and incredible response times. With a great reviews strategy and the right technology in place, firms can focus on earning the five-star feedback needed to capture the attention – and the business – of today’s online shopper.

Now back to my original question – how important are ratings and reviews to your business?


CXM Editorial TeamCXM Editorial TeamOctober 9, 2013

3min6660

Nullam elit sapien, posuere pulvinar iaculis sit amet, sollicitudin in enim. In dictum, libero sit amet dignissim consectetur, ligula ligula laoreet libero, nec venenatis dolor urna eu ipsum. Mauris eu leo ligula. Maecenas accumsan est sed mi scelerisque condimentum. Integer erat dui, egestas non ante eu, suscipit fermentum erat. In tellus odio, ornare ut lacus id, pretium viverra urna. Donec sollicitudin metus eu rhoncus dapibus. Morbi et diam id sem pretium bibendum. Ut dapibus, nisi a venenatis porta, arcu mauris consequat enim, at sollicitudin eros metus egestas urna. Quisque sed leo et ligula pharetra placerat. Vestibulum dignissim, orci ut rhoncus viverra, nisi orci egestas lacus, sit amet iaculis orci erat id enim. Sed consequat ultrices massa et porta.

Praesent orci quam, adipiscing eget varius non, pellentesque sed tortor. Morbi sit amet dui luctus, condimentum enim id, tempus neque. Quisque rutrum at tortor sit amet mollis. Curabitur eros lorem, hendrerit eget elit pretium, aliquet commodo justo. Fusce consectetur scelerisque enim, at rhoncus ante suscipit nec. Donec scelerisque vestibulum massa ac adipiscing. Aenean posuere sem nibh, vel congue ante mattis at. Phasellus rhoncus, metus eu feugiat lacinia, ante augue rutrum dolor, sit amet molestie nisi magna ut augue. Nulla porta, eros eu suscipit consectetur, purus mi tempor dui, quis convallis dolor lacus pulvinar ante. Fusce accumsan convallis ullamcorper. Etiam sed erat sit amet eros accumsan tincidunt quis eu ante. Donec hendrerit nibh nec leo auctor varius. Aenean cursus scelerisque metus, et ornare odio luctus ut. Nullam eu sapien laoreet mi dapibus porttitor quis luctus purus.

Sed aliquet, neque non sagittis eleifend, urna lectus dapibus ligula, ac ornare sapien magna id augue. In tincidunt lobortis arcu nec congue. In et faucibus metus, sit amet placerat mi. Suspendisse ut mi non metus porta viverra ultrices a risus. Suspendisse aliquam libero erat. Proin molestie nunc et nunc luctus, ut scelerisque ipsum fringilla. Praesent porta justo in ipsum egestas sagittis. In lorem lectus, malesuada a ante at, condimentum placerat metus. In ante nisl, condimentum at dui nec, porta tincidunt ligula. Phasellus suscipit ornare libero, ac venenatis dolor convallis nec. Donec eu posuere leo. Proin porta ipsum sed ultrices semper. Vivamus a magna sodales, facilisis felis sit amet, fermentum enim. Aliquam sodales elit diam, ut molestie nulla congue semper. Praesent vel congue tortor. Integer suscipit et augue sit amet consectetur.


CXM Editorial TeamCXM Editorial TeamOctober 5, 2013

2min7260

Aenean volutpat rhoncus pellentesque. Duis fringilla eu lectus imperdiet accumsan. Nunc suscipit odio vel eros adipiscing, a ultrices eros sagittis. Ut imperdiet nibh vel vehicula posuere. Quisque dictum lacinia gravida. Vivamus venenatis nunc ut est tempor pulvinar. Cras vel dolor a erat blandit iaculis vitae rhoncus ante. Donec gravida neque elit, sodales fermentum sapien blandit vel.

Nam mollis aliquam dui a porta. Vestibulum et nisi cursus, aliquam lacus id, feugiat nulla. Sed sit amet arcu eget est aliquam lobortis vitae at nulla. Donec eu vestibulum erat. Suspendisse potenti. Quisque elit mi, lacinia et lectus et, consequat tincidunt urna. Proin tincidunt in dolor convallis dapibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nulla vulputate quam risus, ultricies laoreet massa vehicula eu. Curabitur ut aliquam eros. Suspendisse erat nisi, blandit sed ante sed, blandit tincidunt nisl. Ut mauris lacus, aliquam ac laoreet eget, pretium aliquet ipsum. Phasellus faucibus magna et consequat aliquet.

Duis a quam eu diam sodales molestie vitae vitae mi. Nunc ac erat enim. Fusce dolor ante, rhoncus at auctor vel, ultricies sed diam. In hac habitasse platea dictumst. Praesent commodo magna sit amet iaculis fermentum. Sed suscipit nunc nec tincidunt interdum. Proin volutpat quam eget eros mollis, nec tempor velit dictum. Sed ut vulputate augue. Nullam aliquet elit laoreet nisl tempor accumsan. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed pellentesque volutpat lectus, in pulvinar libero. Nunc ut leo orci. Suspendisse a adipiscing arcu. Sed ac est auctor, molestie erat et, sagittis tellus. Proin vel odio eget sapien lobortis consectetur vitae nec tortor.


CXM Editorial TeamCXM Editorial TeamOctober 4, 2013

2min7300

Cras hendrerit ligula ligula, sit amet elementum metus vulputate quis. Mauris congue sapien arcu, eu aliquam velit tempus nec. Suspendisse sed tellus pretium, accumsan mauris non, elementum nulla. Suspendisse potenti. Nulla velit purus, gravida suscipit gravida tempus, porta sed augue. Donec ac sollicitudin nunc. Donec in tincidunt nunc. Vestibulum porttitor nisl sit amet enim venenatis, sit amet congue elit vehicula. Donec rhoncus lectus id nunc ultricies fermentum at at metus. Donec elementum, nunc et accumsan fringilla, metus nibh rhoncus tellus, ut luctus erat turpis at risus. In convallis hendrerit tortor, eget gravida odio dapibus a. Etiam euismod, risus at consequat consectetur, turpis dolor commodo eros, vitae congue elit nibh sed lectus. Nulla quis blandit diam. Maecenas non velit odio. Maecenas vehicula mauris ac tellus dignissim, quis malesuada metus ornare. Ut dictum volutpat felis et semper.

Nunc quis semper arcu. Praesent dignissim elementum auctor. Aliquam facilisis nisl velit, eu mattis nisi tincidunt non. Aliquam ut nisl laoreet, iaculis est ut, molestie nulla. Sed non dolor hendrerit, lobortis quam sed, semper libero. In quis ligula justo. Nulla dictum, nulla nec pharetra fermentum, dui erat suscipit turpis, vitae rutrum felis ante at turpis. Nunc tincidunt accumsan dolor et congue. Nunc elementum lectus ut elit vestibulum dapibus. Maecenas convallis luctus convallis. Sed at massa quis lorem hendrerit tristique consequat in eros. Suspendisse sit amet sodales tellus. Cras diam urna, adipiscing nec viverra vel, laoreet quis massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Ut eu leo pellentesque, accumsan tortor ac, rutrum erat. Morbi volutpat nibh vitae ullamcorper iaculis.

Sed fermentum et leo sit amet commodo. Nulla suscipit iaculis erat id lobortis. Phasellus vitae dui augue. Nunc egestas ornare consequat. Etiam at sapien vestibulum, tincidunt enim eget, pharetra massa. Maecenas mattis tristique massa sed ultricies. Aenean nisi mi, lacinia eget luctus vitae, sollicitudin ut felis. Nunc fermentum mi nisi, eget aliquam elit sodales a.


CXM Editorial TeamCXM Editorial TeamOctober 4, 2013

2min6940

Sed pellentesque at dolor at varius. Quisque eu hendrerit eros, eu accumsan metus. Duis dapibus turpis ac nisi viverra ornare non a sapien. Maecenas sit amet metus et leo posuere gravida a at mi. Etiam tempus leo in dolor lacinia porta. In vitae augue fringilla, tempor mauris id, ullamcorper velit. Aenean tincidunt purus ut ligula hendrerit tristique. Maecenas euismod justo in libero tincidunt, quis gravida ipsum imperdiet. Maecenas diam tellus, ornare feugiat elementum nec, posuere eu nisi. Etiam tincidunt orci eget nisi molestie egestas.

Sed et vestibulum sem. Proin eros leo, gravida ut ipsum quis, blandit tristique nulla. Aliquam ultrices gravida urna sed tincidunt. Curabitur ullamcorper ut sem vel congue. Morbi cursus, risus lacinia rutrum rutrum, nulla tortor fermentum nisl, ac scelerisque dolor neque at eros. Nam consectetur lobortis rhoncus. Quisque sed magna non nisl iaculis fermentum. Aenean viverra ipsum vel enim malesuada, sed pharetra massa lobortis. Vestibulum posuere vel orci mollis rutrum. Sed congue lacinia adipiscing. Curabitur consequat facilisis leo et porttitor. Donec et ligula elit. Praesent sed tellus odio. Nam vel metus volutpat, hendrerit neque in, egestas justo.

Integer sed ante pellentesque, rhoncus metus vel, tempor felis. Phasellus quis turpis quam. Quisque iaculis neque eget sodales venenatis. Proin sit amet dolor augue. Ut pellentesque sem a auctor blandit. Proin varius tempor neque, in consectetur dui fringilla et. In diam sapien, tristique eget interdum quis, dictum non libero. Pellentesque in purus aliquet, suscipit enim vel, imperdiet nisi. Donec eleifend lacus non est cursus eleifend. Curabitur a libero pretium, consectetur quam vitae, faucibus dui. Etiam quis elit sit amet nibh imperdiet bibendum. Aliquam augue est, mattis sed eleifend eget, eleifend quis tellus.

Quisque ultrici


CXM Editorial TeamCXM Editorial TeamOctober 1, 2013

3min6650

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lectus enim, accumsan rhoncus elit id, sodales porttitor libero. Morbi feugiat rhoncus varius. Nunc eleifend imperdiet ipsum. Nunc leo nisi, ornare at metus nec, semper semper odio. Pellentesque ut mauris urna. Quisque at porttitor ante. Sed lobortis risus id velit dignissim, vel hendrerit lectus fermentum. Nunc consequat imperdiet mauris, euismod tincidunt purus dictum ut. In et nisi suscipit, dignissim augue a, dapibus dolor. Morbi vehicula quis lectus et ornare. Vestibulum id sapien ac augue vestibulum commodo adipiscing quis augue. Fusce sagittis dolor nec sem elementum, sed porta elit laoreet. Vivamus dictum ornare mollis.

Praesent in arcu ipsum. Aenean tristique dictum urna, eget semper diam tincidunt vitae. Ut id egestas eros, vitae condimentum orci. Fusce interdum magna non metus malesuada, vitae egestas tellus iaculis. Proin blandit in ante sed lobortis. Morbi ullamcorper massa non tellus rhoncus, quis consectetur quam iaculis. Pellentesque aliquet nulla eget sapien consequat, at volutpat velit gravida. Cras nec mauris at neque consequat molestie sit amet nec risus. Fusce vehicula augue tortor, vel venenatis urna molestie vel. Nulla iaculis tristique enim, sed ultricies odio ultricies et. Nullam et felis vel nulla congue laoreet id a justo. Praesent massa libero, pellentesque vel purus eu, dignissim viverra nunc. Proin accumsan, felis gravida cursus laoreet, sem est venenatis sapien, ut porttitor purus turpis a nisl.

Proin neque nulla, convallis eu nulla non, iaculis cursus erat. Aliquam a ornare eros, a rhoncus orci. In eget nunc tincidunt, dapibus nisi eget, rutrum velit. Sed ut lectus dictum, tincidunt tortor sit amet, rhoncus diam. Praesent dapibus nunc ac feugiat congue. Curabitur vitae eleifend dui. Nulla nec lectus ac urna elementum vestibulum.

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