Jonathan SharpJonathan SharpMay 12, 2020


The COVID-19 pandemic has demonstrated that many companies had not implemented an adequate business continuity strategy, resulting in a frantic rush to roll out technology that enables staff to work from home.

However, business continuity planning spans much wider than using the correct technology and should encompass the entire business; not just the IT department.

Lockdown looks set to continue for a while providing you with time to optimise your remote workforce, customer engagement, and streamline operations. Discover new business opportunities and models to be able to respond better if a situation like this occurs again, and reduce costs with hard times yet to come without impacting on the customer experience.

From the Top

The pandemic has resulted in a large percentage of the UK working from home under lockdown and many businesses have struggled with the new conditions. The responsibility of a business continuity strategy lies with the Senior Management team to devise the strategy, set the culture and advocate it throughout the business. It needs to cover processes, people including staff, customers, suppliers and partners, and of course premises.

Businesses that have had an all-encompassing business continuity strategy in place already have been able to seamlessly transition all staff from offices to home in just a few days without impacting the business processes at all.

Integration for Seamless Service

Businesses who don’t have remote working technology in place, have either had to call in solution providers to quickly implement a remote working solution, or use conferencing and collaboration tools such as Zoom etc.

The issue here is that it doesn’t integrate with your front and back office systems. Plus, the concerns about the security, particularly when it comes to Zoom is a problem.

If your staff are working at home so long as your business still operates, and you are still providing a good customer service it is irrelevant where they are based.

It is key that your unified communications conferencing and collaboration solutions enable people to work from home and integrate with your front and back office systems so all operations, processes and customer service continues to run smoothly.

Cloud-based conferencing and collaboration solutions such as Mitel’s MiTeam Meetings or MiCollab and Avaya’s Spaces empowers employees to hold audio and video conference calls together over their desktop or via mobile. Send instant messages, collaborate on documents and presentations together. It is important to use intuitive technology that is easy to use, set up and to keep your documents secure to protect data and privacy.

Call in the Experts

The benefit of working with a solutions provider is that they will work closely with you to plan and implement a business continuity strategy.

During the COVID-19 pandemic enabling remote working is not the end goal; business must continue, and extra effort needs to be applied to withstand the hard economic times that will come after the lockdown period. A solutions provider can assist you with how to optimise your remote workforce, step up customer engagement and identify new business opportunities and models to save costs.

Connect with your Remote Workforce

The challenge now is how to improve the management and effectiveness of your remote workforce. Employees require clear direction of what needs to be done and key performance indicators can be put in place to ensure that employees are achieving. Software such as workforce management tools and collaboration software ensure you can access project progress and knowledge bases.

Optimise Customer Experience with Automation

Utilise this time to discover new business models, streamline operations, processes and increase the effectiveness of customer engagement with disruptive technologies such as automation and artificial intelligence.

During COVID-19 s lot of organisations including government, housing associations, charities, finance, insurance companies, suppliers, distributors and pharmacies are experiencing high levels of customer enquiries that are proving difficult to manage and respond, especially with distributed and reduced workforces. Automation can be used to manage digital interactions and streamline operations to reduce costs, increase efficiencies without impacting on the business’s performance or customer experience.

An automation solution can reside outside the contact centre acting as triage, processing large volumes of digital interactions such as email, web chat, social messaging or WhatsApp messages, presenting the agent with a single screen of all digital communications.

This enables businesses to only allocate human agents to deal with real time urgent enquiries, handing over the other requests to the automation solution where it automatically reads content, context and sentiment and can respond automatically using set bespoke answers from templates. It can also prioritise, categorise and create queues and tickets for fulfilment.

Businesses also need to address how they will cope once we all come out of lockdown.  There will be a surge of interest for many organisations, travel, of course, high amongst them. Being prepared and ready to cope with the upturn will be the secret of success for many organisations.

An Organic Approach

Business continuity must be viewed as a business strategy and not a technology strategy. It is essential that everyone in the business is briefed and knows what to do, and what their role is should a disaster occur. It is a circular process that constantly evolves and needs to be regularly fine-tuned and improved; the process never stops.

COVID-19 has demonstrated the need for a critical business continuity strategy and who knows maybe going forward the norm will be to work at home or other flexible working options. More opportunities and agile business models will be discovered in these surreal times we find ourselves in.

Stay Safe. Stay Connected.

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A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



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