The Age of the Digital Dinosaur is Over

April 5, 20187min

You’re in business. You’ve been in it long enough…no longer do you have to do quite so much sales and hustling. 

While you’re a professional who knows what they are doing, the new world of business can often seem a little trickier to navigate.

Direct mail could work, but many report it doesn’t provide the return it once did. Cold calling is soul destroying, and it starts the business relationship in an awkward, and somewhat ‘pushy’, way.

Advertising is expensive and often ads are ignored as many filter them out when they are seeing so many messages online and across social media.

So, what’s working now?

The answer is your track record, your reputation in the industry, your network, and whatever form of marketing you’ve tried and tested. So, things are good, and perhaps you’re thinking “I don’t really need to get my hands dirty with all that social media nonsense. Why should I redo my website again? We had it done four years ago and it looks fine. I’m quite happy being a digital dinosaur!”

Can’t I just continue to ignore things? 

Sure, coast along, but more and more savvy surfers are looking and comparing your site to others. Sure, you can continue to rely on the trusted best sources of new business – referrals, repeat business, heavy spend on Google Adwords – but within each of those there are risks…

Referrals

Nowadays, people ask for referrals online. It’s a first-come-first-serve bun fight, and you can easily get lost in the mix. However, if you have a good relationship with a strategic partner, they can be very convincing, meaning a much higher chance of an intro.

But if people have received two or more recommendations for a service, comparison behaviour ensues. They check out the websites, they Google each option, they check out your profiles, and ultimately, they judge you.

I have seen people do this over and over again, and they choose the company they feel has the best website and track record. They go for whomever seems switched on, knowledgeable, and active.

Repeat business

Eventually your customers will make new contacts and relationships, and those businesses may be more prominent, more visible, and show their expertise more than you do. It’s risky to take these existing relationships for granted. If you lose some of them to competitors who are not letting themselves slide backwards, your business may not be in such a wonderful position anymore.

Those people who have businesses offering services like yours can easily look better than you, and will be able to get in front of your customers too.

Why? Because they have certain things in place:

  1. A website which is visually appealing, easy to navigate, written to attract your target audience, mobile friendly, and has clear messaging.
  2. Indicators of success online: well-written client case studies, reviews, testimonials, stats, and independently published articles.
  3. Activity that shows they’re in business and they want to be: their social media is updated frequently, you can see they are interacting and engaging with others, and they have an approachable tone of voice in the way they have written their website.

Google Adwords

Many businesses have been using these for years. The reason it works is because of numbers. But as site visitors get more discerning, they will start to ignore these, or choose to do their own due diligence. Conversion rates also increase when you have landing pages in place that are relevant to what people originally searched for and this can take some significant planning.

Three Steps to Success

An audit

You can start by taking a good look at how you’re appearing online. Google yourself, your business, and the people who work for you, and check what’s coming up. Is it in line with who you are and what you stand for? Has it been recently updated? Do the updates make sense? Is your core message shining through? Does it inspire people to contact you? Make a few notes on what can be improved?

It’s better to clean up what’s already in place before you add any more enhancements.

Awareness

The next thing to do is learn. A little or a lot – it’s up to you. There are some basic truths that you can read about in six minutes. If you own a business, it’s your responsibility to not let things slip away. Book a short 45 minute training session so you can see examples of this in action, and learn to recognise the good and the bad.

Outsourcing

Unless you transform entirely into someone who takes this up as their speciality, the next thing you need to do is find the people and the resources to implement these changes. Make sure that they’re capable – hence the need for a little awareness – and hire/outsource to someone who takes on board your values, key messages, and the purpose of your business.


Keren Lerner

Keren Lerner

Keren Lerner has, since 2002, run a design and marketing agency called Top Left Design. She has a team of talented and creative people who thrive on helping their clients make a bigger impact. She spends much of her time speaking at events and providing training and inspiration for other business helping them improve their marketing. Her business, headquartered in Soho, London, is small in size, a powerhouse of productive energy. Daily, the team speaks to their many clients delivering carefully crafted design, and intelligent real world advice necessary in a fast moving business world. Her aim is to enable her clients to be meaningfully represented in the places where they are seen and heard -online, on social media, in branding.




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Advertising and Guest/Sponsored posts:
jovana@cxm.co.uk

For Masterclass enquiries:
danilo@cxm.co.uk
Tel: +44 20 86386491

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter


weight loss: vitamin d for weight loss weight loss after thyroid cancer awaken 180 weight loss are there any good diet pills that work hypnotherapists for weight loss weight loss plan for teen nia vardalos weight loss do keto diet pills really work weight loss during menapause weight loss veggie soup weight loss clinic kingsport tn diet pills for rapid weight loss biggest loser weight loss highest rated weight loss pills weight loss on paleo 30 day challenge no carbs weight loss topamax 100 mg weight loss weed weight loss medicare weight loss programs the truth about keto pills cellfood natural weight loss formula loose skin on thighs after weight loss dr oz 10 day rapid weight loss blue weight loss pill bronchiectasis and weight loss quick weight loss center miami florida weight loss games for groups japan diet pills yellow drinking epsom salts weight loss thyroid removal weight loss thrive products for weight loss what stores sell nv diet pills beginners weight loss plan raven symone weight loss diet monique weight loss pills clean eating for weight loss rapid weight loss pills walgreens premier protein for weight loss what diet pills are like speed weight loss calculator percentage pregnancy hormone diet pills hcg weight loss drops quick 5 lb weight loss weight loss meal plan delivered celebrity quick weight loss secrets weight loss before pregnancy what is the quick weight loss diet plan 3010 weight loss cost keto max pills side effects two pills a day to lose weight

vape: vape pen tricks best tobacco vape vape store lincolnton nc vape tornado trick mesh rda by vandy vape smok ohm too low are vape pens harmful smok vape store vapor range coupon the q e cigarette does vuse ecig make u short of breath vapor co vapewild ecig coil naked100 ejuice kiberry yogurt vape juice smok s priv 225w semen vape juice refilling e cigarette bliss e cigarette what is the best ecig mod vaping nicotine overdose two battery box mod vaping ghost pepper logic e cigarette clinical trial smok fetch vape batteris uforce t2 tank voopoo drag mod wattage settings change cheap unregulated box mods vapor juice recipes bc box mod eucalyptus vape juice mi one mod smok vape tank baby v2 s1 vape pen bong attachment tanks for ecigs nike vapor backpack vaping mod box sourin edge vs uwell caliburn side firing mechanical mods churros e juice smok tfv12 prince bulb pyrex replacement glass tube nike vapor strike 5 td uwell crown tank rba uk nord mesh coil uwell crown dna200 voopoo mojo warranty uwell crown flat mouthpiece good starter vape

male enhancement: does masturbation affect sex drive does zinc increase testosterone men low libido viagra falls psych libido reduction free trial ed pills nice erection best weight loss pills for men weak erection solution penis growing how to make ur pennis bigger worlds biggest boner cock size tadalafil 60 mg vxl pills review what can help erectile dysfunction triple wicked platinum otc viagra alternatives wholesale male enhancement pills compare medicine does medicaid cover viagra woman sex drive booster rx vitamins usa sex guide madison walmart dhea how much does levitra cost pandora first contact pills for bigger dick how to size a cock ring samurai x pill amazon primal sexuality vitamin d and testosterone m 47 pill dragon 2000 pill blood flow pills at walmart cialis 20 mg street value how to make penis more sensitive how to stimulate a man with ed penis smell bad how to measure for a cock ring male penis vibrator sex tools for men penis feels hot chinese natural herbs girth enhancement pills romans 20 top ten male enhancement supplements edge male enhancement one knight pill strong erection exercises

cbd oil: cbd oil dosage cbd oil broken bones medterra cbd cream cbd oil autoimmune just chill cbd fenugreek seed amazon cbd oil non hodgkins lymphoma what are people from la called charlets web cbd best cbd oil for arthritis is cbd legal in puerto rico compound definition best deal on cbd oil is selling cbd oil in massachusetts legal 2017 cbd image cbd oil cognition new cbd washington dc cbd cbd oil in los angeles how to extract cbd from weed melbourne cbd wedding venues cbd oil industry growth cbd and concussion male enhancement cbd clinic level 4 amazon 1 cbd coupon code cbd growing nutritional value of cbd oil cbd tips north carolina cbd cbd leaf near me cbd oil is what epileptic definition vape pens for cbd oil metabolic syndrome highest dosage of prozac hemp fusion amazon alleviate definition cbd capsules reviews amway cbd oil seizure meaning in hindi melbourne airport to cbd cbd oil and throat cancer what is hemp oil cbd cbd oil massage for muscle tears how to make cbd lotion does cbd oil have floaters what is cbd hemp oil is cbd oil bad for high blood pressure nerve amazon