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CUSTOMER WHAT? – The honest and practical guide to customer experience




“This book is the culmination of 24 years of working-life experiences. It is dedicated to, and my gift to, everyone who, like me, aspires to do what is right – for the customer, for the employee, and for the shareholder. Whether you work directly on the front line or sit around an expensive mahogany table as a member of the most senior group of executives, my admiration for everyone who fights to do the right thing for customers is overwhelming.”

Ian Golding, CCXP


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