‘Time-Poor’ Women Prompt Increase in Office Styling Sessions

Paul AinsworthPaul AinsworthNovember 26, 20182min

Bookings for make-up artists and stylists to UK workplaces has more than doubled in the last year, according to a firm providing call-out services.

Beyou, an app that books stylists to arrive at locations chosen by users, has found that the number of ‘time-poor’ professional women has led to a jump of over 100 percent in call-outs to offices.

Charlotte Green, Beyou CEO and co-founder, said: “Whilst most bookings remain in homes and hotels, this year we have seen a monumental jump in the number of people seeking makeup artists and hair stylists to go to their workplace. These clients tend to be successful but time-poor professionals wanting to look their best for daytime meetings, power lunches and after-work events.

“Typically they’re at the top of their game career-wise.  They have the ability, the skill set, and the work ethic, but often struggle finding the time they know is important for them to look great.

We ‘get’ this completely. We spent several years living the corporate lifestyle in Dubai with limited time, but an understanding of the importance of looking good. There we got used to the fast-paced digital beauty services offered at the click of a button. This changed our lives and is ultimately why we decided to set-up Beyou here in the UK.”

 

 


Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.




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