Visitor Attraction’s Discovery Tour is ‘Best New Product’

Titanic Belfast is celebrating after scooping yet another top travel industry award.

The visitor attraction, located in Belfast where Titanic was built more than 100 years ago, won the UK Customer Experience ‘Best New Product/Loving the Customer’ accolade for its Discovery Tour, which was designed and developed by Titanic Belfast Visitor Experience staff.

The Discovery Tour is a one-hour Titanic walking tour that complements the visitor attraction’s interactive nine-gallery experience – it takes the visitor on a journey through the concept and design of Titanic and Titanic Belfast, and includes exclusive access to the historic Harland and Wolff Drawing Offices.

The UK Customer Experience Awards are selected by a panel of judges made up of over 100 industry practitioners, and are the only UK awards dedicated to recognising the importance business places on customer experience.
As part of their submission, Titanic Belfast staff made a presentation to judges before eventual winners were announced later that day at ExCeL, London.

Titanic Belfast CEO Tim Husbands MBE, who also took part in the presentation, said: “The award is a wonderful recognition of the passion, knowledge and productivity of Titanic Belfast staff. They created the Discovery Tour as a team and made it into the vibrant product that is an overwhelming success with Titanic Belfast visitors.”

Titanic Belfast Visitor Experience team leader Sarah Melville-Watson said: “We went on a brain-storming mission to Dublin and actually came up with the idea for the Discovery Tour on the train journey.

“The Discovery Tour is a chance for visitors from all over the world to really get inside the Titanic story in a unique and informative way. Winning the UK Customer Experience Award for the tour is a fantastic endorsement of something we are very passionate about.”

Congratulating Titanic Belfast, Neil Skehel, Managing Director of Awards International, said: “We are delighted and inspired by the best practice showcased at this year’s UK Customer Experience Awards. We have seen some shining examples from companies who have demonstrated outstanding customer experience and as a result have seen clear benefits in terms of business growth and customer engagement.”

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