Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.

This week, we’ve been looking at the latest research on the first digital wellbeing hub, what are businesses up to this holiday season, and how should you communicate with your customers.

We’re also discussing new updates from The Bank of England, tech reviews and more!

Key news

  • A new crop of search tools that are underpinned by artificial intelligence may pose a risk to the world wide web as we know it. Writing in MIT Technology Review, former Google employee Benjamin Brooks notes how AI search tools like Perplexity, Google’s Gemini, or OpenAI’s SearchGPT can summarise information from various websites and provide concise digests with source links. But these AI search tools could deprive web page publishers of the eyeballs they need to survive.
  • A thousand workers at 17 companies in the UK are testing a four-day working week for the next six months. Starting immediately, employees at businesses including Crate Brewery in Hackney, London, and the British Society for Immunology will work four days on full pay, The Times reports. It is the second large-scale trial by the 4 Day Week Campaign, following a test in 2022 in which 61 businesses took part. Data will be collected measuring staff morale, productivity and burnout between now and the end of April.
  • The Bank of England has cut interest rates for the second time this year, reducing its benchmark rate from 5% to 4.75% in a widely anticipated move. The rate cut will make borrowing money more affordable but will likely reduce savings returns. The decision, announced at noon by the Bank’s Monetary Policy Committee (MPC), comes amid cooling inflation and slowing wage growth. It marks a significant shift in monetary policy following last year’s aggressive rate-hiking cycle. However, the Bank warned that inflation could temporarily rise to around 2.75% next year before returning to the 2% target. While further rate cuts are possible if inflation remains contained, the Bank emphasised the need for caution to protect those most vulnerable to price rises.

CXM news stories

Here’s the full news stories that CXM have reported on in the past week. Learn all about the latest research about consumer duty, DEI strategies and how to adapt to new currents.

Cisco and the OECD: Building the World’s First Full Picture of Digital Well-being

Cisco, the worldwide technology leader, with the Organisation for Economic Co-operation and Development (OECD), today launched the Digital Well-being Hub, the world’s first cross-cutting study into the complex relationship between digital technologies and individual well-being. As AI and technology rapidly transform the ways we live, work, and connect, there has never been a comprehensive understanding of the overall impact of digital transformation on our well-being. Until now.

Existing research already indicates that 40% of adults in OECD countries lack basic digital skills, potentially hampering their ability to safely navigate digital environments, including understanding digital privacy and the mental health implications of online activities. The situation gets more complex when considering that more than half of the workers in these countries are concerned that AI-related data collection could result in biased decisions against them.

However, this picture is still incomplete. What is missing is an understanding of how different people experience these interconnected issues on a daily basis and how they impact overall well-being. For instance, a lack of digital skills may limit job prospects, or uncertainty about application of technology might deter responsible social media use, or participating in online education, healthcare or civic engagement.

The Hub aims to dig deeper into the interplay between these issues by taking a holistic view of digital well-being that makes connections between the use of digital technologies and factors such as life satisfaction, mental health, digital skills, cyber safety, civic engagement, climate consciousness and social connections. Contributions from visitors to the Hub will inform pioneering research that will go beyond technology to focus on outcomes that enhance the quality of digital life for everyone.

During the next several months, Cisco and the OECD are calling on people globally to contribute their experiences via the Hub. Once enough responses are collected, the OECD will analyze and synthesize people’s experiences (the subjective data) with existing OECD research (objective data) to provide a more holistic view of digital well-being in 2025.

Thanks for tuning into CXM’s weekly roundup of industry news. Check back next Friday for the latest updates of the week!

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