Winners of the UK Digital Experience Awards 2015 have been announced on Friday 27th November at the Park Plaza Riverbank in London.
Created to recognise and celebrate the delivery of an exceptional customer experience through digital media channels, the awards event is a vehicle for sharing best practice, and promoting continuous improvement, learning and personal development. The awards are proud to have Usability 24/7 as sponsor and CXM (Customer Experience Magazine) as media partner.
The winners of the awards were selected by a panel of independent judges made up of digital and customer experience professionals. The finalists made their presentations to the judges in the morning, and the winners were announced over a celebratory lunch in the afternoon.

The overall winners of the UK Digital Experience Awards 2015 were DFS.

Further awards were presented in the following categories:

Sector Specific:

Automotive: Winner: Black Horse (Lloyds Bank)
Banking and Insurance: Nationwide Building Society. Silver: Pingit
Charity / Not for Profit: Mubaloo in partnership with London’s Air Ambulance. Silver: Pocketapp
Government Service: WAE and the Metropolitan Police
Technology & Telecoms: British Telecom
Hospitality / Travel / Retail: Yotel Ltd. Silver;

Discipline Specific:

Best App / Mobile-First Strategy: AXA PPP Healthcare. Silver: British Telecom
Best Business Transformation: ORM in partnership with Great Western Railway
Best Innovation: Proxama Plc. Silver: North Highland
Best Omni-Channel Experience: DFS. Silver: Nationwide Building Society
Best use of Digital to Improve Customer Experience: Direct Line Group. Silver: Black Horse (Lloyds Bank)
Best use of Digital to Build your Brand: Standard Life. Silver: Sapientnitro London in partnership with RBSS – Natwest
Best use of Digital to Capture VOC: FEEFO. Silver: Sky
Best use of Website to Build your Brand: Silver: Fortnum and Mason in partnership with Red Badger
Best use of Cloud / Virtual Agents: DFS. Silver: Signstix

Digital Agency / Team: Nottinghamshire County Council. Silver: Draper & Dash Ltd
Digital Team – Financial Services: Tesco Band. Silver: Standard Life

Congratulating the winners, Neil Copping, Managing Director of Awards International, said:

“We are truly inspired by all the best practice showcased at the UK Digital Experience Awards. We have seen many outstanding examples from companies who are doing truly amazing things in digital customer experience and as a result have reaped the benefits in terms of business growth and customer engagement. Today gave us the opportunity to acknowledge those companies and celebrate with both the finalists and the winners.”

Visit UK DXA website for the full list of winners and finalists.

During 2015, Awards International has raised over £8,000 for its chosen charity Barnardo’s, via raffles, auctions and generous donations. It is hoped that with the money raised at the UK Digital Experience Awards, Awards International will meet its target of £10,000 to help support the UK’s most vulnerable children.

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