UK Digital Gift Card Market to Soar as Isolation Crisis Creates New Demand

April 9, 20202min

According to the latest predictions from the Gift Card & Voucher Association (GCVA), gifting industry is seeing a shift in consumer behaviour towards digital gifting solutions.

With many gifting occasions coming up, Easter, Father’s Day and millions of birthdays, people are looking for ways to show care for their loved ones in ways that minimise contact, in order to comply with the isolation rules.

The GCVA research shows that digital gifting already takes up 25 percent of all UK gift cards and the number is expected to increase dramatically in the following weeks.

The forecast says that every fourth consumer will be opting for digital gifting options, coupled with a possibility to use the gift card at a later date – also known as “sunny day gifting” – when the everyday life stabilises.

Gail Cohen, director general of the GCVA, commented: “Life as we know it has changed beyond recognition over the past few weeks, however gift cards remain a wonderfully versatile way of both showing your loved ones how much you care – even if you’re not able to be with them – and brightening up their day.

“It’s also worth bearing in mind that many physical gift cards can be redeemed online from the comfort of your home, and can often be used to purchase the essentials people may need to see them through the coming weeks.”


Sandra Radlovacki

Sandra Radlovacki

Sandra Radlovacki is Assistant Editor at Customer Experience Magazine.




Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.


CONTACT US

CALL US ANYTIME


UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Editor
Paul Ainsworth
paul@cxm.co.uk

For general inquiries, advertising and partnership information:
aleksandar@awardsinternational.com
Tel: 0207 1932 428

For Masterclass enquiries:
vuk@awardsinternational.com
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN

JOBS IN CUSTOMER SUPPORT

Find a job in customer support with Jobsora


Newsletter