UK Customer Experience Awards finalist Feefo has teamed up with Mazda Motors UK to offer its CX platform on the car giant’s website. 

The deal will enable potential owners to explore the most trusted source of information about the company’s range of vehicles and services – the opinions of verified Mazda owners.

Feefo won Silver in the Best use of Insight & Feedback – Solution or Programme category at the 2018 UKCXA finals in London’s Wembley Stadium, and will be returning to compete at this year’s event in October.

John Bache, Digital and Data Optimisation Manager at Mazda Motors UK, said: “At Mazda we have always believed in the power of customer advocacy. We wanted a review partner that gave visitors to our site real assurance that the reviews they were reading were from verified owners. Feefo is a well-established brand that gave us and visitors to this assurance.

“Purchasing a new car is an extremely well-considered purchase and with so much choice on offer, it’s essential we give as much information as we can to potential customers. Visitors can now search for specific reviews mentioning aspects of the car, such as safety or specification, so they can find the details that really resonate with them.

“Listening to our owners is also extremely important to us and analysing the reviews through the artificial intelligence facility within the Feefo hub helps us identify the product features that our owners really enjoy.”

Feefo differs from other review platforms because of its transparent, invitation-only approach and the power of its disruptive technology. Only real customers can post reviews, providing a wealth of analytics that fuel smarter business decision-making. Advanced AI-powered features such as Feefo Smart Themes allow consumers to drill down rapidly into thousands of reviews to the topics that most concern them.

“We are thrilled to be partnering with such a highly-regarded, exciting company as Mazda Motors UK, which is proof of the immense value we bring to the automotive sector,” said Matt West, CEO at Feefo.

“Our technology will give customers priceless feedback they can trust from veritable Mazda owners and through the power of our insight tools, Mazda can ensure they stay in tune with customers’ evolving needs – overall gaining a deeper understanding into what owners and buyers want and indeed expect from their purchase.”

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