Virgin Experience Days is still soaring high thanks to their recent win at the 2018 UK Digital Experience Awards with their groundbreaking virtual reality technology.

The firm won Gold in the Best in Virtual Reality/Augmented Reality category at the event, which was held in London this summer. Their immersive VR4D Skydive experience clinched the award, with judges blown away by the concept.

The world exclusive virtual reality sky dive experience uses a combination of VR technology, a wind tunnel, and weighted parachute to simulate the physical sensation of free-falling. Skydiving experts have also backed it, with the British Army’s Red Devils saying it was “as close to the real thing as you can possibly get”.

Head of Marketing, Liam Howard Jones, explained:

We’re always looking for new experience trends and identified the growing interest in VR back in 2016. We knew there was an opportunity to enhance the Virgin Experience Days collection and use the technology to create incredible, immersive experiences for our customers.

Indoor Skydiving is a firm customer favourite. We developed the VR experience alongside our indoor skydiving partners, Twinwoods, and tech business Tunnel Vision VR, who created the integrated helmet technology alongside fully interactive, customised software.

Customers can now jump over some of the most beautiful landscapes in the world, including California, Hawaii, Dubai and an Alaskan glacier, from the relative safety of a wind tunnel in the UK.”

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