Virtual Reality Used for Learning and Training

August 24, 201712min

Like many of you, I love to play with new technology. But after 30 years of futzing with new stuff, I’ve learned to be skeptical of fancy new tools, and often now wait until they’re “proven” until I recommend them to others.

This is the way I felt about Virtual Reality (VR). While I’ve played it many times, in most cases it was slow, the graphics were kind of cartoonish, the headset was uncomfortable, and I often felt sick to my stomach halfway through the process.

In 2014 Facebook announced an investment to purchase Oculus, a maker of VR headsets and gear, and even Mark Zuckerberg, the CEO of Facebook, stated that he believes the market is still years away (“It’s going to take five or 10 years of development before we get to where we all want to go”). So it all seemed like a brilliant idea, but one that could take a long time to mature.

Well I’m here to say it has arrived much faster than we thought. And the killer app? Corporate training.

After talking with a lot of vendors and looking at quite a few tools, I recently spent some time with a company called STRIVR Labs, which developed VR software to help sports teams and athletes learn how to improve their football performance. This company, which is only a few years old, built its software to help athletes simulate real-world field play (i,e., football fields) and teach the players how to move and respond to different plays and competitor activities. It creates such a realistic environment that players can wear the headset, watch and make the plays, and visually see (slow down, stop, replay) every movement on the field.

For this application, the solution was proven to improve player learning by 30% over traditional training applications. And if you look at the videos on the company’s website, you’ll see that it can be used for initial training, refresher training, and just about every other scenario a player needs. And, of course, there’s no need for a real-world scrimmage to put a training activity in place.

I went to visit STRIVR, put on the headset, and experienced the solution first hand. It blew me away. Not only is the experience as real as it gets (3D visual experience, including sound, with high definition quality imagery in 360 degrees), I found it amazingly fun, and the system captures all of your eye movements and activity during the session.

Then they showed me some corporate training applications. Walmart , for example, has been using STRIVR for almost a year, and has applications to demonstrate how to manage customers effectively, what employees should do on Black Friday, and sessions that teach safety conditions, merchandising, theft, and just about every possible “event” that can happen in a store. In one of the simulations, you can stand behind a deli counter and observe precisely how to serve customers (or not serve them) and see where glitches can occur.

Fig 2: Walmart employee simulates “Black Friday” rush

Applications for this technology are vast: safety training in hazardous conditions (you can go to an oil well or a construction site virtually), simulations of job interviews to identify bias and discrimination, and applications in retail, hospitality, and other customer-facing situations where employees need to see and feel the “real world” to really know what to do. (UPS uses VR to simulate and train drivers, for example.)

STRIVR has even used the technology to simulate real-world job interviews, where a person asks you questions and the system watches you eye movements to see if you are really listening or biased in your response.

There are hundreds of training situations where the real-world environment is complex, threatening, dangerous, or just very hard to simulate. The following is an example of a job site from client United Rentals, where you can literally walk around and see hazardous conditions, without worrying about falling into a real hole.

One of the best parts of all is that there is very little “content development” required. STRIVR provides a high resolution 3D camera that records the real-world environment, so companies like WalMart, United Rentals, and UPS can create new programs in a few hours, and constantly give employees up-to-date training on new situations, new store layouts, or changes in product, process, or pricing strategy.

“From our test, we’ve seen that associates who go through VR training retain what they’ve learned in those situations better than those who haven’t.

We will be rolling out this training to all 200 of our Academy facilities by the end of 2017. That means, the over 140,000 associates who will graduate from academies each year will have VR as an integral part of that experience.”

– Walmart

Given that this market is brand new, and companies like STRIVR are still young, we can expect this market to take off rapidly in the next few years. Today it costs less than $20,000 to equip a single training center at WalMart, and that price will likely go down. And other VR training companies like VirtaMed and SilVRthread are also entering the market.

Augmented Reality May Be Even Bigger

Since I visited STRIVR Labs, Google GlassLenovo, and Blackberry have launched augmented reality glasses, also being used in training. While many of us expected to see Google Glass in our personal lives, it is definitely taking hold in corporate applications. GE is now adopting it for training in the manufacturing of jet engines, and has already seen 8-12% improvements in productivity.

Fig 2: GE Engineer uses electronic torque wrench coupled to Google Glass with visual assist for maintenance.

Tech Pro Research survey from 2016 found that 39 percent of respondents are already using AR at their organizations, and of those that aren’t, 67% are considering it. IDC believe 111,000 AR headsets were sold in the commercial market during and forecasts there will be over 20 million sold by 2021 — giving the commercial segment 83 percent of AR headset market share.

The world of training technology is always exciting and fascinating to watch. Yes we all thought VR and AR would be lots of fun for entertainment, but the corporate training market may be the biggest opportunity yet.

Written by: 

Source: LinkedIn

Interesting Links:

CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora


male enhancement: improve sexual performance are male enhancement pills safe viagra 100mg barstool sports store medications without a perscription girth enhancement surgery best over the counter boner pills penis stimulation 5 inch dick sex what is a penis vitamins for testosterone trusted online pharmacy closest gnc store to me cum supplements troya pill different dick sizes pill test kit picture of average penis cheap sildenafil big flaccid dicks cycling erectile dysfunction you want some penis enlargement pills big cock stories best rated penis pump it works side effects phallosan forte before and after male enhancement what does it do dick check

cbd oil: cheapest cbd oil leg pain study cbd hair products cbd for panic attacks best online cbd spectrum error 101 cbd define to long definition decarboxylation of cbd cbd sedona cbd gummies san diego definition of a benefit green earth cbd oil buy real cbd oil cbd oil and ulcers cbd and sleep apnea cbd body creams super chill cbd oil review best wattage for cbd oil cbd and ms yorkville animal hospital high cbd seeds colorado pros and cons of psychopharmacology non definition how to take cbd oil for pain examine cbd remedy oil smokable cbd oil and teething is cbd legal in north carolina

weight loss: weight loss rules water therapy for weight loss best weight loss teas best salad ingredients for weight loss moringa tea the weight loss tea training to loss weight best oatmeal brand for weight loss best weight loss pills on market medicaid weight loss craig jackson weight loss green coffee weight loss reviews quick weight loss menu for a week how fast does t3 work for weight loss mark mangino weight loss with weight loss fat cells emilie de ravin weight loss nature weight loss pills back weight loss gnc diet pills lose weight pills cvs diet pills that work in 2 weeks best weight loss cream best pills to lose weight fast massage weight loss quick weight loss pearland weight loss enhancement pills liquid diet supplements weight loss unexplained weight loss in men

vape: southern vape escape lnw vape eleaf vape mods rda vs rdta leather vape case smok png vape pen dry herb tank phoenix vape supply san antonio vape expo new vape products coming out 2017 tacos de vapor blue ox vapor free e cigarette sample steam locomotive e cigarette psoriasis aug vape alleria american smoke e cigarette make your own vaporizers e cigarette wholesale bulk pops vape mass vaping ban how many deaths caused by vaping sourin drop cartridge wismec rx300 for sale uwell nunchaku replacement coil smok alien kit best price u2 voopoo xname gusher e juice