Car enthusiasts can now have immersive online access to one of the most spectacular car museums in the world – the Porsche Museum.

Through experiential real-time video technology by online CX firm GoInStore, visitors to the museum website can experience a live, host-guided virtual tour of Porsche’s range of historic and modern vehicles showcased at its famous car museum in Stuttgart-Zuffenhausen, Germany.

The technology enables online visitors to explore Porsche’s unique history ‘in person’, without having to travel to the museum. Website visitors can now take an expert-led tour of exhibits on show in the 5,600-square meter venue, which is situated next to the headquarters of Porsche AG.
Achim Stejskal, Director of the Porsche Museum, explained:

“This solution helps us to make the Porsche brand and the unique history of the company tangible for a wider group of people around the world. Whether you are based in the USA, Russia or Brazil – everyone in all countries and regions of the world will be able to interact with us online. The virtual tour gives users the feeling of being right there in the exhibition.”

Using GoInStore’s technology, which offers interactive tours using a live one-way video stream and two-way audio channel, visitors simply click on the ‘Live video tour’ button on the Porsche Museum’s website to access an online virtual tour of the venue. Many of the cars on display are rare and of historical significance, from early 20th century models like the Porsche 356 Roadster (1948) to more modern classics such as the Carrera GT (2003).

The live interactive virtual tour is with a Porsche Museum tour guide who helps website visitors to learn more about the iconic cars and history of the most profitable automotive manufacturer in the world.

GoInStore Co-founder André Hordagoda said:

“Porsche has always been known as an innovator in the automobile sector and their recent implementation of our technology is no exception. Visitors worldwide can now take a live virtual tour of the Porsche museum in real-time without having to be physically present – a dream for many car enthusiasts who may not have even considered being able to see around this amazing building with its fantastic collection.”

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