Author: Graeme McDermott
![A neon sign shows words: data has a better idea of a winning customer experience.](https://cxm.co.uk/wp-content/uploads/2021/03/franki-chamaki-1K6IQsQbizI-unsplash-1200x900.jpg)
The Data Science Behind a Winning Customer Experience
There is ongoing talk about creating a winning customer experience through the understanding of customers’ needs in a constantly evolving and uncertain landscape. What does that actually mean? With the consumer shift to digital-only being fast-tracked by the national lockdowns,...